Augmented Reality for Marketers: Future of Consumer Interactions

A session at SXSW Interactive 2011

Saturday 12th March, 2011

5:00pm to 6:00pm (CST)

Augmented Reality (AR), is an emerging technology that allows for digital images and information to be overlaid on smartphone screens or computer monitors. While still an emerging technology, many major players in retail and technology are executing successful AR campaigns that move beyond catchy 3-D graphics to deliver ROI by connecting to people’s social networks and providing clear incentives to purchase. The presenters will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands. This session will also cover: How brands are getting attention with Augmented Reality, How brands are seeing ROI from Augmented Reality, The multiple B2B and B2C applications for Augmented Reality, How Augmented Reality links to Location Aware Advertising and Predictive Modeling, Why Augmented Reality is not a gimmick but the future.

LEVEL: Beginner

About the speakers

This person is speaking at this event.
Lynne d Johnson

Content + Community Consultant | Digital + Social Media Strategist | Brand Builder

This person is speaking at this event.
John Havens

Founder, H(app)athon. Author, H(app)y - The Value of Well Being in A Digital Economy (Tarcher/Penguin, 2014). Contributing writer for Mashable. Dad, geek. bio from Twitter

33 attendees

  • Francesco D'Orazio
  • Audrey Matthias
  • Alessio Gianni
  • David Beach
  • Chuck Fletcher
  • Damian Damjanovski
  • Dan Dzombak
  • DJ Saul
  • cindy vermeulen
  • Fredrik Edling
  • Lars Holst Lyberg
  • Geraldine Le Roux
  • Grant K Norwood
  • Josh Hallett
  • Jeanne Connon
  • John C. Havens
  • Wade Austin
  • Kiratiana
  • Kevin Werbach
  • Brandie McCallum
  • Lynne d Johnson
  • Manix Kalv
  • Margit Detweiler
  • Matt Biddulph
  • McKee Floyd
  • Georgetta Nicol
  • Ramona Collins
  • peterdovren
  • Andrew Richards
  • shawn herron
  • Yesenia Sotelo
  • Zvi Band
  • Ted Leung

23 trackers

  • Abbi Siler
  • Alissa Hurley
  • Andrea Nordgren
  • Chris Heathcote
  • Arena Reed
  • Jessica Clark
  • chloe gottlieb
  • Chuy Hernández
  • Brian Duggan
  • Dr. Goddess
  • Dan Weingrod
  • Heather Alden
  • PF Samuelson
  • C.J. Jackson
  • Jose
  • Patricia Marinho
  • Sean Singleton
  • Penny Kim
  • Paul Maiorana
  • Rachel Mercer
  • Ryan Kuder
  • Sheryl Soo
  • Chris Hamilton

Coverage of this session

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 5:00pm6:00pm CST

Date Sat 12th March 2011


Salon J, Hilton Austin Downtown

Session type


Short URL


Official session page


View the schedule



See something wrong?

Report an issue with this session