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Client Knows Best? How to Sell Unsolicited Ideas

A session at SXSW Interactive 2011

Saturday 12th March, 2011

5:00pm to 6:00pm (CST)

So you get the brief, and it’s the “same old same old”. Your client wants a banner campaign…an email blast, a :30 second spot… but you’ve got something better up your sleeve… something more appropriate for them that better meets their needs. Something they’re pining for but they don’t know it yet. How will you sell it to them without making their head spin? How can you make them understand the benefits without losing them in the technological weeds? We’re constantly being thrown for a loop when it comes to great, innovative ideas: “It’s not in the budget.”, “How can we measure its success?”, “We’ve never done anything like that before.” This panel will tell you how to crash through all those barriers with your client and make something really interesting – you may even put it in your portfolio.

LEVEL: Advanced

About the speakers

This person is speaking at this event.
Hashem Bajwa

Interested in the intersection of technology and marketing. bio from Twitter

This person is speaking at this event.
Thom Gruhler

um.... bio from Twitter

This person is speaking at this event.
Nick Parish

No answers, less certitude. President, Americas @contagious. Fly fishing stuff @currentflowst8. Cool Code, Bro out now on Kindle. bio from Twitter

25 attendees

  • Sean Reynolds
  • Alex Bilstein
  • Ben Essen
  • Bruno Alves Mendonça
  • Cristiano Dias
  • Damian Damjanovski
  • Dan Berger
  • jerome courtial
  • Joe Gray
  • Hashem Bajwa
  • Noah Brier
  • Jason Wehmhoener
  • Kaitlyn Trigger
  • Katrina Cabrera
  • Luciana Misura
  • Martijn van Erp
  • Nick Parish
  • Patricia Marinho
  • Robbie Whiting
  • Robert Leefmans
  • poptune
  • Yesenia Sotelo
  • Noelle Weaver
  • thom gruhler
  • Audrey Vaughn

23 trackers

  • David Damore
  • Andrea Nordgren
  • chloe gottlieb
  • Don Cruse
  • Dan Weingrod
  • Caleb T.
  • Cemre Güngör
  • Jeremy Bell
  • Julia Prior
  • Julian Pscheid
  • James Bates
  • James Stewart
  • karina brisby
  • Katie Felten
  • Liang Shi
  • Christian Giordano
  • Online Prism
  • Herman Kuiper
  • Jason Lewis
  • sean salmon
  • Shelley Cook
  • tim deSilva
  • Eamonn Murphy

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When

Time 5:00pm6:00pm CST

Date Sat 12th March 2011

Where

Salon C, Hilton Austin Downtown

Session type

Panel

Short URL

lanyrd.com/scrgc

Official session page

schedule.sxsw.com/…event_IAP8315

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