The Great Paywall Experiment: Evolving Digital Subscription Models

A session at SXSW Interactive 2011

  • Heather Hollis
  • Daniel Mandell
  • Daniel Bernard

Saturday 12th March, 2011

5:00pm to 6:00pm (CST)

New devices, new experiences, and new ways for making money: the world of media and publishing is on fire. This panel will explore the rapid evolution of content subscription models that are bridging the worlds of offline and digital, presenting new models for customers to subscribe to content, and the opportunities to create new experiences based upon a more market-dynamic and mult-channel approach to subscriptions.

All types of content are undergoing evolution as a result of the changing digital landscape: Magazines, newspapers, cable and broadcast tv stations, music... Each is experimenting with new ways to address the iPad, mobile, Web, iTV, and offline. Newer services like Zinio, HBO GO, MagHound, Hulu are part of the newer landscape, while longer-term players like Dow Jones/Wall Street Journal, Conde Nast, and Time Inc are continuing to evolve in their approach to content subscription and distribution.

Looking at the landscape, who is innovating and leading the pack? What models are working better than others for both the content/media company AND the customer? How does the type of content change across distribution platform? And where do we think the concept of “subscriptions” is going?

Intended for both experience designers or digital business innovators, this panel will bring together diverse leaders from the world of content, media, and publishing to share their thoughts on the emerging trends that are shaping the future of paid digital content.

LEVEL: Intermediate

About the speakers

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Heather Hollis
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Daniel Mandell
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Daniel Bernard
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Donald Chesnut

Champion of Great Design. Strategist. Observationist. Chief Experience Officer at SapientNitro, but the views here are my own. bio from Twitter

30 attendees

  • Ashley Novak
  • Andrew Weber
  • Ben Guthrie
  • Brandi Larsen
  • Chiara Bernasconi
  • Caitlin Dewey
  • donald chesnut
  • Ed Costello
  • Greg Horowitz
  • Jesse Burkunk
  • Kellee Khalil
  • lydiamann
  • Malcolm C. Ong
  • Manix Kalv
  • Marko Karppinen
  • MaryTreseler
  • Mike Orren
  • Rick Eaton
  • Craig Saila
  • scldn
  • Shannon Darrough
  • Yesenia Sotelo
  • Warren S
  • Jason Silverstein
  • Stephanie Fletcher
  • Lisa van Gelder
  • R. Kyle Everett
  • Tom Whitwell
  • wilbertbaan
  • Jeffrey Zeldman

22 trackers

  • Andrea Hong
  • Bill Day
  • Ryan McCormack
  • Damian Damjanovski
  • Darby Frey
  • David Swinney
  • Dan Weingrod
  • Eric Auld
  • Chris Carter
  • Omar Green
  • Mathilde Piard
  • Matt Le Gresley
  • Mark
  • Nathan Peretic
  • Pessimist
  • Pete Hwang
  • Sheryl Soo
  • TechSmith
  • Todd Budnikas
  • Eamonn Murphy
  • Chris Hamilton

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Time 5:00pm6:00pm CST

Date Sat 12th March 2011

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