Saturday 12th March, 2011
5:00pm to 6:00pm
Join a panel of marketing writers and humorists for a rollicking tour through some of the most notable examples of interactive marketing programs gone awry. These incredible, disturbing, and (unintentionally) hilarious case studies will leave you scratching your head and wondering out loud: “someone actually approved AND paid for that?”
From Edelman’s “WalMarting Across America” campaign that served to coin the phrase “Fake Weblog,” to Pepsi’s “Amp up before you score” social networking debacle, the world of interactive marketing has already yielded a rich crop of disasters to study.
If anything can be learned from the numerous gaffes made by marketers, it’s that mistakes are repeated. They’re reported in the press and then disappear, rarely cited in marketing books or publications. Why? Because according to one panelist, “we don’t like talking about the negative stuff.” In short, as far as the world of marketing is concerned, “all is always well.” The lessons that these stories impart are invaluable and should not only be repeated, but analyzed (and hopefully never repeated again).
Interactive Marketing Horror Stories provides an in depth look expensive mistakes, coupled with an explanation of why they happened and what we as marketers can do to avoid them. This fast moving, detailed and conversation provoking presentation will provide you with some of the most important information you can use: a way to avoid nightmares.
CHG: BIGfrontier. Marketing humorist, branding strategist, cyclist, diver, photographer, aviator. New book: Marketing Nightmares: October 2012. bio from Twitter
Rambunctious (think rum + boisterous) pop culture/media junkie and prolific writer of all things askew. But not a sharer of armrests. bio from Twitter
Sign in to add slides, notes or videos to this session