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Interactive Marketing Horror Stories

A session at SXSW Interactive 2011

Saturday 12th March, 2011

5:00pm to 6:00pm (CST)

Join a panel of marketing writers and humorists for a rollicking tour through some of the most notable examples of interactive marketing programs gone awry. These incredible, disturbing, and (unintentionally) hilarious case studies will leave you scratching your head and wondering out loud: “someone actually approved AND paid for that?”

From Edelman’s “WalMarting Across America” campaign that served to coin the phrase “Fake Weblog,” to Pepsi’s “Amp up before you score” social networking debacle, the world of interactive marketing has already yielded a rich crop of disasters to study.

If anything can be learned from the numerous gaffes made by marketers, it’s that mistakes are repeated. They’re reported in the press and then disappear, rarely cited in marketing books or publications. Why? Because according to one panelist, “we don’t like talking about the negative stuff.” In short, as far as the world of marketing is concerned, “all is always well.” The lessons that these stories impart are invaluable and should not only be repeated, but analyzed (and hopefully never repeated again).

Interactive Marketing Horror Stories provides an in depth look expensive mistakes, coupled with an explanation of why they happened and what we as marketers can do to avoid them. This fast moving, detailed and conversation provoking presentation will provide you with some of the most important information you can use: a way to avoid nightmares.

LEVEL: Advanced

About the speakers

This person is speaking at this event.
Steve Lundin

CHG: BIGfrontier. Marketing humorist, branding strategist, cyclist, diver, photographer, aviator. New book: Marketing Nightmares: October 2012. bio from Twitter

This person is speaking at this event.
Richard Laermer

Rambunctious (think rum + boisterous) pop culture/media junkie and prolific writer of all things askew. But not a sharer of armrests. bio from Twitter

28 attendees

  • Steve Lundin
  • Brett Harned
  • Briankrat
  • Robin Stevens
  • Dave Curry
  • Dawn Marie B
  • Doug Haslam
  • Mr. Addenbrooke
  • Eddie Stover
  • Dave Christensen
  • Greg Horowitz
  • hugh garry
  • Jesse Burkunk
  • Jon Lim
  • Justine Jordan
  • Kate Ho
  • Kenneth Himschoot
  • Richard Laermer
  • Marko Karppinen
  • Marty DeAngelo
  • Marcin Wichary
  • Paul Kafasis
  • Ricky Yean
  • sbpeterson
  • Tom Henrich
  • Tom Whitwell
  • Trey Biggs
  • Yellow Pencil RD

26 trackers

  • Ashley Novak
  • David Damore
  • Andrea Nordgren
  • Chris Heathcote
  • Sean Patrick Henry
  • Bryan Jones
  • Brian Truax
  • Chad Keck
  • Cliff Whitecoat
  • Chris Sweet
  • Hans verschooten
  • Dan W
  • David Friedman
  • C.J. Jackson
  • Jay Patel
  • Jeremy Bell
  • KevinH
  • Kevin Powers
  • Liang Shi
  • Loulia Miller
  • Online Prism
  • @r4vi
  • Rachel Mercer
  • Simon Willison
  • Paul Solomon
  • Ruthie BenDor

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When

Time 5:00pm6:00pm CST

Date Sat 12th March 2011

Where

Salon E, Hilton Austin Downtown

Session type

Core Conversation

Session Hash Tag

#bigfrontier

Short URL

lanyrd.com/scrgm

Official session page

schedule.sxsw.com/…event_IAP8219

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