Left Brain Search = Google. Right Brain Search = X

A session at SXSW Interactive 2011

Saturday 12th March, 2011

5:00pm to 6:00pm (CST)

Ever wonder why Google isn't very helpful in finding something fun to do tonight? Search engines have gotten really good at finding information that literally matches our keywords, but they fall short when our needs and priorities are either hard to express or hard to match directly to the target content. These limitations are giving rise to a new set of search experiences based on semantic understanding and recommendations that are personal, social, and contextual. Companies like Netflix, Yelp and Pandora have kicked off the first wave of new search. By focusing on searching by how we naturally think, talk and feel about the matter at hand, we can begin to find information that's relevant to us both logically and emotionally. In this panel, we will look at the emerging technologies and user experiences that are creating the next big thing for the search industry.

LEVEL: Intermediate

About the speakers

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Nikhil Daftary

Yes... I am making the world a better place. I'm also good with veggie cooking and finding live music. bio from Twitter

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Don Turnbull
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Paul O'Brien

Marketer, author, startup entrepreneur, father, blogger, and general socializer. This is Paul O'Brien bio from Twitter

This person is speaking at this event.
Sep Kamvar
This person is speaking at this event.
Barney Pell

Entrepreneur, Angel & Singularity U Trustee. Was Bing Architect, Powerset Founder/CEO, Mayfield EIR, NASA AI Manager, general game-playing programs pioneer. bio from Twitter

24 attendees

  • Andrew Weber
  • Barney Pell
  • David Beach
  • Ryan McCormack
  • brynn evans
  • Chris LoSacco
  • Nikhil
  • Caroline Giegerich
  • Dan Berger
  • Don Turnbull
  • Gui Ambros
  • hugh garry
  • Jason Ugie
  • Jesse Burkunk
  • Kevin Marks
  • Michael Koukoullis
  • Larry Archer
  • Marcelo Somers
  • Peter Fasano
  • Paul O'Brien
  • Yesenia Sotelo
  • Whitney Braunstein
  • Jim Robinson
  • Gavin Bell

33 trackers

  • Aaron Pigeon
  • Alex de Soto
  • Chris Heathcote
  • Arena Reed
  • Jessica Clark
  • Claudia Obata
  • Chris Sweet
  • danielc
  • Dan Weingrod
  • Gail Doggett
  • Hillary Hartley
  • Jason Wehmhoener
  • Wade Austin
  • kathybabb
  • liangcw
  • Mark R. Andrus
  • Marla Erwin
  • Mathilde Piard
  • Matt Lucht
  • ɹǝɯoɹʞ (dılɟ) dılıɥd
  • Mark
  • Online Prism
  • Herman Kuiper
  • Tanya
  • Rachel Coldicutt
  • Rachel Mercer
  • Rich DAlfonso
  • Tara
  • Schuyler Erle
  • Shannon Darrough
  • Shelley Cook
  • Chris Toppon
  • Chris Hamilton

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Time 5:00pm6:00pm CST

Date Sat 12th March 2011


Salon H, Hilton Austin Downtown

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Books by speaker

  • Fiend Folio: Tome of Creatures Malevolent and Benign: (Advanced Dungeons and Dragons)
  • Web Work

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