Lurkers: Your Most Important Community Members

A session at SXSW Interactive 2011

Saturday 12th March, 2011

5:00pm to 6:00pm (CST)

Your lurkers are a vital and necessary part of your community and they often make up a majority of your membership but are dismissed as valueless members of the community. Treating your lurkers as if they have no value could be a fatal mistake in managing your community.

Many community managers discount the value of lurkers when in fact, they are usually the cornerstone of your community. The panelists will help you understand the measurements you need to use to both understand the value of your community lurkers and how to translate that value back to the business. We will also share ideas on how to keep lurkers engaged and coming back to the community and how they can turn from lurkers into contributors.

In this panel, you will learn why your community lurkers are valuable and how to measure their value by understanding how they are contributing to your community, what they are learning from your community, and how they are providing value back to the business.

This will be a moderator-lead discussion with plenty of time for Q&A. Learn from a panel with a combined 32 years of community building and management experience.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Jim Storer

Experienced community mgr & social media strategist. Founder @TheCR. Devoted dad, runner, golfer, BBQ addict, craft beer geek & amateur photographer. bio from Twitter

This person is speaking at this event.
Heather Strout

Director, Community Services, Farland Group, a marketing consulting company that creates customer communities for businesses. I also love to eat and travel. bio from Twitter

This person is speaking at this event.
Mark Wallace

Fan of hockey, live music, and good karma. Dad. Coach. Husband. Groundswell Winner. Investor/Founder of @justellus. bio from Twitter

This person is speaking at this event.
Michael Pascucci

35 attendees

  • Andrea Genevieve
  • Arjan van de Steeg
  • brenton
  • Betsy Weber
  • Cristiano Dias
  • Dean Cruse
  • elysa ellis
  • jessica moreno
  • Heather Strout
  • C.J. Jackson
  • Jesse Burkunk
  • Jim Storer
  • Jon Lim
  • Joshua Duncan
  • Julia Prior
  • Jeff Whitmire
  • Kat Mandelstein
  • Bill Keaggy
  • kickme444
  • Loulia Miller
  • Martijn van Erp
  • MaryTreseler
  • Mark Wallace
  • Nick Parish
  • Patricia Marinho
  • Pete Hwang
  • Peter Fasano
  • Rory ︻╦╤─
  • Sanford Dickert
  • Shalama Jackson
  • Jim Durbin
  • Lisa van Gelder
  • TechSmith
  • Stefan Nowak
  • Tiffany Monhollon

38 trackers

  • David Damore
  • Alissa Hurley
  • Arena Reed
  • Ariel Waldman
  • bradstrong
  • Bryan Jones
  • Carli McKinney
  • Michael Pusateri
  • Chris Sweet
  • Darby Frey
  • Dave Curry
  • Don Cruse
  • Gail Doggett
  • Hans verschooten
  • Heather Alden
  • Jenn Howard
  • Jory
  • Orson Ka'ili
  • Karin Ackerholm
  • kathybabb
  • Katie Felten
  • kellan
  • Liang Shi
  • lovisa
  • Brandie McCallum
  • Chris Carter
  • Christian Metts
  • ɹǝɯoɹʞ (dılɟ) dılıɥd
  • Natalie Downe
  • Brett Camper
  • Rachel Mercer
  • Sean Bell
  • Shelley Cook
  • Simon St.Laurent
  • Tom Spalding
  • Vero Pepperrell
  • Gavin Bell

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Time 5:00pm6:00pm CST

Date Sat 12th March 2011


TX Ballroom 1, Hyatt Regency Austin

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