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Metrics-Driven Design

A session at SXSW Interactive 2011

Saturday 12th March, 2011

5:00pm to 6:00pm (CST)

For every design change you make affecting your user’s experience, do you know if you’re having a positive or negative impact? Are you adding to your organization’s bottom line or eroding it? Are you sure? Or, are you like most design teams who release work through a ramshackle process made up of politics, prayer, and paralysis?

The health of the business must be the highest priority for designers. With a plethora of fast and cheap analytics tools available that bring us the ability to measure almost anything, we have no excuse not to be measuring every design change we make. From a/b testing small interface tweaks to measuring time-on-site for new users to measuring user satisfaction over long time periods, we can know more about the people who use our software than ever before.

In this talk, Joshua Porter will provide you with a simple, easy framework for metrics-driven design. By using a combination of research methods as well as powerful new tracking tools, Josh will show you how to align your design priorities with what keeps you in business. You will come away from this talk with a clear idea of what metrics are most important, which ones to focus on, and which ones to ignore. So don’t drive blindly: use metrics-driven design to make sure the impact you’re having is a positive one.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Joshua Porter

Director of UX at HubSpot, Co-founder @performable, Founder @bokardo & Co-founder @52weeksofUX bio from Twitter

118 attendees

  • Aarron Walter
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95 trackers

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  • ᎷᎪᎢᎢ ᎻᎪᏌᏩᎻᎬY
  • Lindi Horton
  • kenan
  • Natalie Downe
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  • Alex Schaffert
  • Val Head ✈️ AdobeMAX
  • Andy Baio
  • Sebastian Gerhard
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  • Yann Madeleine

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When

Time 5:00pm6:00pm CST

Date Sat 12th March 2011

Where

Ballroom A, Austin Convention Center

Session type

Solo

Session Hash Tag

#metricsdrivendesign

Short URL

lanyrd.com/scrgt

Official session page

schedule.sxsw.com/…event_IAP8158

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Topics

Books by speaker

  • Designing for the Social Web

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