Online editorial is yet to be fully recognized in the process of creating purchasing intent.
With many thousand sites now utilizing Skimlinks' monetization technology, we have been able to collate a wealth of data on the performance of different types of online content publishers, and prove the value they add in the buying process.
This presentation will offer new, page-level data showing just how publishers are driving highly qualified traffic, with the added benefits of terrific brand exposure, and even that longed-for SEO boost. With case-study based tips for publishers on how they can optimize their own content, and advice for advertisers on harnessing the power of editorial; this session would prove valuable for a wide audience at SXSW.
Spanish-blooded, Aussie-born, London-headquartered, San Francisco-based founder & CEO of Skimlinks.com, entrepreneur, start-up community enthusiast, & aesthete. bio from Twitter
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