The Secret Lives of Content Sites

Online editorial is yet to be fully recognized in the process of creating purchasing intent.
With many thousand sites now utilizing Skimlinks' monetization technology, we have been able to collate a wealth of data on the performance of different types of online content publishers, and prove the value they add in the buying process.

This presentation will offer new, page-level data showing just how publishers are driving highly qualified traffic, with the added benefits of terrific brand exposure, and even that longed-for SEO boost. With case-study based tips for publishers on how they can optimize their own content, and advice for advertisers on harnessing the power of editorial; this session would prove valuable for a wide audience at SXSW.

LEVEL: Intermediate