The Secret Lives of Content Sites

A session at SXSW Interactive 2011

Saturday 12th March, 2011

5:00pm to 6:00pm (CST)

Online editorial is yet to be fully recognized in the process of creating purchasing intent.
With many thousand sites now utilizing Skimlinks' monetization technology, we have been able to collate a wealth of data on the performance of different types of online content publishers, and prove the value they add in the buying process.

This presentation will offer new, page-level data showing just how publishers are driving highly qualified traffic, with the added benefits of terrific brand exposure, and even that longed-for SEO boost. With case-study based tips for publishers on how they can optimize their own content, and advice for advertisers on harnessing the power of editorial; this session would prove valuable for a wide audience at SXSW.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Alicia Navarro

Spanish-blooded, Aussie-born, London-headquartered, San Francisco-based founder & CEO of Skimlinks.com, entrepreneur, start-up community enthusiast, & aesthete. bio from Twitter

16 attendees

  • Tony Pino
  • Alicia Navarro
  • Katie Sunstrom
  • Randi Bender
  • Brian Truax
  • Dan Dzombak
  • Elizabeth Ducoff
  • erwin blom
  • Joseph Miller
  • Wade Austin
  • Georgetta Nicol
  • Patrick O'Keefe
  • Sarah Khan
  • Jason Silverstein
  • Derek Flanzraich
  • Tony Amoyal

18 trackers

  • Abbi Siler
  • Chris Sweet
  • Darby Frey
  • michael
  • PF Samuelson
  • Hundert Grad
  • Johannes Kleske
  • liangcw
  • Liang Shi
  • David Beaudouin
  • nickcharles61
  • Online Prism
  • Craig Saila
  • Shelley Cook
  • Simon Doggett
  • Stephen Edmondson
  • Eamonn Murphy
  • Sebastian Gerhard

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Time 5:00pm6:00pm CST

Date Sat 12th March 2011

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