When Facebook Falls: Future-Proofing Your Social Media Efforts

A session at SXSW Interactive 2011

Saturday 12th March, 2011

5:00pm to 6:00pm (CST)

Learn to future-proof your social media efforts so they don’t go the way of MySpace. The right social networking content, contests, features, news, etc, works across multiple platforms so that if you lose a follower on Twitter, you gain a fan on Facebook. This panel will give you social media secrets and tips to build an audience on every platform and create content that doesn’t rely on any of them.

LEVEL: Beginner

About the speakers

This person is speaking at this event.
Justin Clemens

Copywriter at large. Living in Austin. Addicted to queso. bio from Twitter

This person is speaking at this event.
Allison Driscoll

Interactive copywriter, social media fashionista and shopaholic. Social Media Manager @Cosmopolitan_LV. Co-author of The Facebook Marketing Book from O'Reilly. bio from Twitter

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Andy Pearson

VP/Interactive ACD at CP+B. At least that's what my Twitter bio says. bio from Twitter

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Joel Kaplan

Writer of ads. Skier of Mountains. Cooker of cuisine. Pillager of many a small village. bio from Twitter

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Victor Pineiro

senior strategist at big spaceship, leading digital/social strategy for skittles & crayola. writer/producer of second skin. storytelling, screenwriting, games. bio from Twitter

36 attendees

  • Nat Ma
  • Abbi Siler
  • patrickweir
  • Jon Burkhart
  • Alison Zarrella
  • brenton
  • Randi Bender
  • Carli McKinney
  • Jasmine Trabelsi
  • Dan Berger
  • Dan Mall
  • Dan Joyce
  • Devon Smith
  • Andy Pearson
  • ijbro
  • joel kaplan
  • Jason Grandelli
  • Jesse Burkunk
  • Justin Clemens
  • Justin McCammon
  • Thorsten Lückemeier
  • lydiamann
  • Manix Kalv
  • Michiel Berger
  • Noah Sacksteder
  • Martijn Pannevis
  • Nick Parish
  • Phoebe Connelly
  • Ricky Yean
  • Sanford Dickert
  • Elisabeth Hoelzl
  • Stefan Nowak
  • R. Kyle Everett
  • Troy Lachance
  • Victor Pineiro
  • Vik Doddi

33 trackers

  • Allison McCarthy
  • Arena Reed
  • Ryan McCormack
  • Bryan Jones
  • Brian Truax
  • Chad Keck
  • Daniel Joseph Byrd
  • Dave Curry
  • Derek Curtis
  • Gail Doggett
  • Guthrie Dolin
  • Marieke Hensel
  • Heather Alden
  • PF Samuelson
  • Hillary Hartley
  • Jenn Howard
  • Jackie Raccuglia
  • Wade Austin
  • Orson Ka'ili
  • Katrina Cabrera
  • Kevin Powers
  • Kyle Wiebalk
  • Liang Shi
  • Mark R. Andrus
  • Mikael Nerde
  • Patricia Marinho
  • Scott McCaughey
  • Shelley Cook
  • Jim Durbin
  • Erin Ledbetter
  • Tan Lam
  • TechSmith
  • Aurelio Tinio

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Time 5:00pm6:00pm CST

Date Sat 12th March 2011


Hill Country AB, Hyatt Regency Austin

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Books by speaker

  • The Facebook Marketing Book

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