Zombies Must Eat: How Genre Communities Make Money

A session at SXSW Interactive 2011

  • Skot Leach

Saturday 12th March, 2011

5:00pm to 6:00pm (CST)

Genre communities particularly the horror-themed ones are increasing seen by the entertainment industry as an important audience segment to market to. The success of 2009's Paranormal Activity can be attributed to this loyal and vocal community that used social media tools to share their passions with everyone else. Because of this additional marketing focus by the entertainment industry, there are even more opportunities now for horror genre community sites to get a piece of the marketing dollars. But then, which comes first, the community or the revenue? The panelists will describe how their companies found their target audience and what they did to generate revenue while keeping true to their audience, hence maintaining their loyalty. While the panelist will be talking from their experiences in the horror genre, the same methods can replicated to foster loyal communities in other genres and to make money there too.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Drew Daywalt

Nice guy. Creepy films. Writer-Director. CAMERA OBSCURA, MTV's DEATH VALLEY. FEARnet blogger. Directing a creature feature at the moment. bio from Twitter

This person is speaking at this event.
KW Low

tech, online, ecommerce, new media - strategy & marketing - jack of all trades bio from Twitter

This person is speaking at this event.
Skot Leach

8 attendees

  • Corey Mitchell
  • Mr. Addenbrooke
  • Drew Daywalt
  • erwin blom
  • Jesse Burkunk
  • KW Low
  • Nida Zada
  • Tony Amoyal

10 trackers

  • Antonio Kaplan
  • Arena Reed
  • Cliff Whitecoat
  • Herb Zoota
  • Heather Alden
  • PF Samuelson
  • liangcw
  • Pelle Sten
  • Tan Lam

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 5:00pm6:00pm CST

Date Sat 12th March 2011


TX Ballroom 5-7, Hyatt Regency Austin

Session type


Session Hash Tag


Short URL


Official session page


View the schedule



See something wrong?

Report an issue with this session