Ditch the Book: Running a Business YOUR Way

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

9:30am to 10:30am (CST)

The perceived wisdom for business success is that you need to follow the rules. Sure, there’s room to be a maverick but you still need to have a 5 year plan, a marketing strategy, a HR department, a path to profit.

Now the rule book is going out of the window as people prove you can be a success by putting passion and authenticity at the heart of their business, and doing it their way without compromise. Ideas like business unplanning and freemium models are busting the myths and disrupting the status quo. Now there’s a new generation of role models from Gary Vaynerchuk to 37signals who are proving that by keeping it real and eschewing a big strategy, they can still be a success.

Ditch the rule book is for freelancers, start-ups, executives and entrepreneurs. It’s for anyone who needs an injection of fresh thinking to shake things up: to be a game-changer whilst staying true to their DNA. It’s brought to you by a bunch of guys with their own stories of how they ditched the rule book. These stories will educate, inspire and hopefully entertain. But we also want to create a forum for participation and interaction with contributions from the floor.

Ditching the rule book can bring you breakthroughs in your business whilst making sure your business stands out in the crowd.

Ditch The Rule Book is for 'rebels without a suit' and anyone looking to revolutionize their business by doing it YOUR way.

LEVEL: Beginner

About the speakers

This person is speaking at this event.
Espree Devora

*the Girl who Gets it Done* @Apptopia - marketplace for mobile app acquisitions |Coocoo for coco puffs over business, action sports, guys sneakers, sushi & tech bio from Twitter

This person is speaking at this event.
Liam Martin

Academic Ninja, Process Designer, Study hacker, Time Doctorer... bio from Twitter

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Lewis Howes

Former pro athlete, 2 sport All-American (football & decathlon). Angel investor. Product creator & a dirty salsa dancer. Co-founder Talent.me bio from Twitter

This person is speaking at this event.
Giang Biscan

Giang Biscan (pronounced as Jang) - Founder of TheStartupAngel.com. Love the startup community. I like you. Talk to me! :) (I don't read DMs. Just @ me.) bio from Twitter

This person is speaking at this event.
Shane Mac

I do Marketing at Gist (www.gist.com). I'm here to help. Email me anytime: shane@gist.com bio from Twitter

Next session in Salon D

11am David vs. Goliath: Internet Startups Battle Money Giants by Sean Harper, Felix Salmon, Shamir Karkal, Noah Breslow and Suresh Ramamurthi

16 attendees

  • Adam Howell
  • erwin blom
  • Espree Devora
  • The Startup Angel
  • Bob Jansen
  • Katie Felten
  • Kyle West
  • Lewis Howes
  • LiquidSpace
  • Georgetta Nicol
  • Margaret Rosas
  • rpmware
  • Shane Mac
  • Elisabeth Hoelzl
  • VTA Methodman
  • Yellow Pencil RD

5 trackers

  • David Damore
  • Caleb T.
  • Liang Shi
  • Online Prism
  • Robbie Clutton

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Time 9:30am10:30am CST

Date Tue 15th March 2011


Salon D, Hilton Austin Downtown

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