Engineering vs. Psychology in Social Media: A Conversation

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

9:30am to 10:30am (CST)

As we continue to embrace all forms of social media, we unwittingly allow privacy settings and engineered functionality dictate the evolution and devolution of our relationships. We're beginning to see a new model of relational progression that is constructed by the levels of 'friendship' or 'following' allowed on sites, not necessarily what is psychologically beneficial.

With establishing social sites in an industry where success and product value are measured by data sets, user base growth, and scalability comes an ever growing ignorance of the distinction between building a successful service using computers and building a successful model of relationships.

Is it possible that the immediately fulfilling and addicting satisfaction of social media site use conceals the concept that the rules, metrics, and system preferences which define the world of tech and internet are not necessarily the ones that should be defining our relationships?

This presentation will take a look at the differences between psychological relational progression and the new world of engineering defined relationships. We will discuss the nuances and experiences that are important to relationships and how they integrate, or don't, with the informal new relationship model that social technology is creating. We'll then discuss how we foresee coming back to a middle ground between socially engineered and naturally occurring relational experiences.

LEVEL: Beginner

About the speakers

This person is speaking at this event.
Stephanie Dub

relational communication expert. expert? yes, expert. known to be sassy, boisterous, and analytical. i give good perspective. bio from Twitter

This person is speaking at this event.
Jesper Andersen

I care more than you are comfortable with. CTO @donna. I co-founded http://bloom.io and do other projects at http://certaintylabs.com. bio from Twitter

Next session in TX Ballroom 1

11am How Brands Respond to Facebook Attacks by Laura P Thomas, Michael Lazerow, Bryan Person and Ekaterina Walter

11 attendees

  • Ben Carlos Thypin
  • Chuy Hernández
  • Cristiano Dias
  • Edmund Cape
  • Gerard Ramos
  • James Home
  • Jesper Andersen
  • Matt Biddulph
  • Tim Holden
  • Rachel R
  • stephdub

18 trackers

  • Ben Guthrie
  • Sean Patrick Henry
  •  Chris Heuer
  • Brian Duggan
  • danielc
  • David Swedlow
  • Eamonn O'Brien-Strain
  • PF Samuelson
  • Jamie Unwin
  • Wade Austin
  • Orson Ka'ili
  • Liang Shi
  • Mark R. Andrus
  • micah craig
  • Penny Kim
  • scldn
  • Stephanie Fletcher
  • Joe Newton

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Time 9:30am10:30am CST

Date Tue 15th March 2011


TX Ballroom 1, Hyatt Regency Austin

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