Profiting from Technology: Online, Offline and On Tour

A session at SXSW Interactive 2011

  • Kimberly Thompson
  • Fred Croshal

Tuesday 15th March, 2011

9:30am to 10:30am (CST)

Major and indie artists are leveraging new technologies and smart marketing to re-define success in today’s music industry. These artists are not only reaching their goals, they are profiting from their success BIGGER & FASTER than ever before; this panel will show you how to do the same. Since new technology start-ups are a dime a dozen, its critical to know which strategies and companies will drive success while making you the most money online, offline and on the road. This panel features representatives of innovative, tech-savvy artists and best-in-class technology providers to discuss recent developments and relevant success stories from tour-centric to online marketing strategies that employ both innovation and technology to improve the bottom line. After this panel, you will walk away knowing how to take immediate action and make career defining decisions.

LEVEL: Intermediate

About the speakers

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Kimberly Thompson
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David Claassen

@BMI Rocker: Healthy, Driven Enthusiast. Ambassador: Alkaline H2O Ph 9.5 bio from Twitter

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Fred Croshal
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Bram Bessoff

My company IndieHitMaker (PolyPlat Records) helps artists report venue sales to SoundScan. Catch me on stage drumming for Shabbat Rocks & Soup or making movies. bio from Twitter

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Bryan Calhoun

Nerd, but in a room of nerds, the coolest 1. Artist/indie advocate, good guy, Nupe, some time snowboarder, MMA fan, pragmatist, @SoundExchange VP, AKA DJ Nature bio from Twitter

Next session in Salon H

11am The SXSW PanelPicker: Can It Predict the Future? by Neil Hueston, Jonathan Spillman, Lindsey Simon, Juan Moreno and Toni Wallace

4 attendees

  • Bram Bessoff
  • Bryan Calhoun
  • David Claassen
  • Per Winroth

6 trackers

  • Sean Patrick Henry
  • Chuy Hernández
  • Clementine Gallot
  • Josepf Haslam
  • Katie Felten
  • Online Prism

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Time 9:30am10:30am CST

Date Tue 15th March 2011


Salon H, Hilton Austin Downtown

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