Beyond Wordclouds: Analyzing Trends with Social Media APIs

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

11:00am to 12:00pm (CST)

There are many services that will generate wordclouds and simple graphs from the conversations on social media platforms such as Twitter and Facebook. These services use Application Programmer Interfaces (APIs) to access the data on the platforms then perform various analysis on that data. These tools are often very limited in their functionality, or are very expensive to use for large-scale ongoing analysis and even then they often don't cover all the needs of a dynamic organization.

This presentation will demonstrate how to programmatically access the APIs of several social media platforms to pull out specific data, store it in a database, and perform custom analysis on it to meet the needs of various business cases.

We'll take a look at how different social media platforms are better suited for gleaning different kinds of data. This includes Twitter and Facebook as well as various blog and location-based platforms. Specific business cases will be shown around marketing, communications, competitive intelligence, crisis management, and return on investment analysis.

Attendees of this presentation will leave with a better understanding of how looking at the universe of online conversation as a whole can provide valuable insight into what consumers are thinking and interested in at any given moment.

LEVEL: Advanced

About the speaker

This person is speaking at this event.
Chris Busse

CTO @APIvista, formerly worked @CapitalOne / @CapitalOneDevEx, @CreateDigital

Next session in Ballroom C

12:30pm Social Ranking: Finding Interesting User-Generated Content by Chris Volinsky, Jason Kincaid, Serkan Piantino, Christopher Slowe and Kate Niederhoffer

22 attendees

  • August Jackson
  • patrickweir
  • Andrea Genevieve
  • chris busse
  • Dan Berger
  • Dustin Mihalik
  • Jason Ugie
  • Jon Lim
  • Kendall Morris
  • kickme444
  • Matt Saforrian
  • Michiel Berger
  • Nick Downing
  • Martijn Pannevis
  • Rachel R
  • Reinier Ladan
  • Yesenia Sotelo
  • Tan Lam
  • Lisa van Gelder
  • TechSmith
  • Zach Pousman
  • Tom Whitwell

23 trackers

  • Jessica Clark
  • Bill Day
  • Sean Patrick Henry
  • Carson McDonald
  • Courtney Livingston
  •  Chris Heuer
  • Darby Frey
  • Dawn Marie B
  • Devon Smith
  • David Swedlow
  • Dan Weingrod
  • Eric Kramer
  • PF Samuelson
  • Jose
  • Wade Austin
  • Steve Myers
  • Herman Kuiper
  • Phoebe Connelly
  • Trish Lawrence
  • Simon
  • Aurelio Tinio
  • Troy Foley
  • Andy Baio

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Time 11:00am12:00pm CST

Date Tue 15th March 2011


Ballroom C, Austin Convention Center

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