Branded Entertainment: Do Brands Hurt Good Storytelling?

A session at SXSW Interactive 2011

  • Kristin Jones
  • Jesse Albert

Tuesday 15th March, 2011

11:00am to 12:00pm (CST)

Once upon a time, good content was the domain of traditional broadcast. Trouble is, broadcast models are proving incapable of adjusting to a world that now offers free distribution methods, ubiquitous production and infinite consumer choice. Bad for broadcast, but an unprecedented opportunity for makers and marketers alike.

This panel is for anyone who lives to tell a story. Content producers will learn how to assess brand participation in their project, navigate new funding models, and bullet proof their elevator pitch. Brands will get the goods on how to identify the next hot content property, and how to leverage it beyond boring old advertising, sponsorship and product placement.

Help us kill the outdated pilot season model once and for all, and make the ideas that originate in the digital world sing even louder.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Matt Di Paola

Chief Strategy & Innovation Officer @MediaComCanada. Storyteller. Photographer. Boston Terrier owner. Scrabble enthusiast. Music fan. Outlier. Lover of muppets. bio from Twitter

This person is speaking at this event.
Kristin Jones
This person is speaking at this event.
Shira Lazar

Media Empress/spend less time being interesting + more time being interested in people + the world/ Creator+Host @whatstrending live Tues 1pm EST bio from Twitter

This person is speaking at this event.
Jesse Albert

Next session in Ballroom F

12:30pm Real-time Marketing in a Connected World by Adam Lavelle, Siobhan Quinn and Angela LoSasso

19 attendees

  • Aimee Woodall
  • Andrea Genevieve
  • audrey mehler
  • Cristiano Dias
  • Dean Cruse
  • Eddie Stover
  • Kelly Hardwick
  • mårten jönsson
  • kajsabengtsson
  • lovisa
  • mattdipaola
  • Patricia Marinho
  • Phoebe Connelly
  • Robert Leefmans
  • Rory ︻╦╤─
  • poptune
  • Shira Lazar
  • tim deSilva
  • vikramtank

8 trackers

  • David Damore
  • Andrea Nordgren
  • Nate Olson
  • Marieke Hensel
  • kathybabb
  • Marty DeAngelo
  • Pelle Sten
  • Jeff Wallace

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Time 11:00am12:00pm CST

Date Tue 15th March 2011


Ballroom F, Austin Convention Center

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