Tuesday 15th March, 2011
11:00am to 12:00pm
Once upon a time, good content was the domain of traditional broadcast. Trouble is, broadcast models are proving incapable of adjusting to a world that now offers free distribution methods, ubiquitous production and infinite consumer choice. Bad for broadcast, but an unprecedented opportunity for makers and marketers alike.
This panel is for anyone who lives to tell a story. Content producers will learn how to assess brand participation in their project, navigate new funding models, and bullet proof their elevator pitch. Brands will get the goods on how to identify the next hot content property, and how to leverage it beyond boring old advertising, sponsorship and product placement.
Help us kill the outdated pilot season model once and for all, and make the ideas that originate in the digital world sing even louder.
Chief Strategy & Innovation Officer @MediaComCanada. Storyteller. Photographer. Boston Terrier owner. Scrabble enthusiast. Music fan. Outlier. Lover of muppets. bio from Twitter
Media Empress/spend less time being interesting + more time being interested in people + the world/ Creator+Host @whatstrending live Tues 1pm EST bio from Twitter
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