Indie Success: Caching in on Collaboration

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

11:00am to 12:00pm (CST)

Since the web began we've been talking about artists having a career without a label and going to fans direct. We finally have examples of it working. So what does it look like? SXSW Veteran Heather Gold sits down with collaborating songwriters Allee Willis (September, Boogie Wonderland, over 50 million albums sold) and Pomplamoose (over 28 million YouTube views) and you to find out.

Allee and Pomplamoose met online after Pomplamoose covered Allee's September and decided to collaborate together. By SXSW 2011 they will have released 3-10 songs, videosongs, a podcast and an online game together as part of a single project. This is a kind of collaboration, art and business that would not be possible without the web.

Allee has sold 50,000,000 records and yet cannot read or write music. Pomplamoose make all their songs in a tiny room crammed with a piano and instruments. Both are exceptionally accessible and conversational.

In this case study we’ll find out how "limitations" and openness serve them in an era of "personal brands." We’ll also dig into their collaborative process in making music and visuals together and find out how they've succeeded creatively and in every other way.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Mary Jo Pehl

Writer, Comedian, Pearl Forrester from “MST3K” | New Book: http://amazon.com/dp/1466378026/ | Riffing Project: @CinematicTitans bio from Twitter

This person is speaking at this event.
Heather Gold

I connect people in a room. Comic, speaker, performer, social artist, cookie baker, TummelVision.tv, UnPresenting.com. bio from Twitter

This person is speaking at this event.
Kenyatta Cheese

A++++! Great communication, fast shipping! Would do business with again! bio from Twitter

This person is speaking at this event.
Allee Willis

Grammy and Webby winning/ Emmy and Tony nominated songwriter, artist, multimediaist, director, collector, party thrower. bio from Twitter

Next session in Salon C

12:30pm Gamestorming by Dave Gray, James Macanufo and Sunni Brown

14 attendees

  • Joey deVilla
  • Allee Willis
  • Beau
  • blanu
  • deb schultz
  • heather gold
  • kenyatta cheese
  • Kevin Marks
  • Kirstin Butler
  • Maggie Hibma
  • Mary Jo Pehl
  • Jeffery Bennett
  • TummelVision TV
  • Andy Baio

7 trackers

  • Carson McDonald
  • David Swedlow
  • Jeremy Carbaugh
  • Jeremy Bell
  • Jason Garber
  • Dinah Sanders
  • Martijn Verver

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 11:00am12:00pm CST

Date Tue 15th March 2011


Salon C, Hilton Austin Downtown

Session type


Short URL


Official session page


View the schedule



See something wrong?

Report an issue with this session