Know Your Opponents, Grow Your Fans.

A session at SXSW Interactive 2011

  • Alane Boyd

Tuesday 15th March, 2011

11:00am to 12:00pm (CST)

This presentation will teach audience members how to learn what their competitors are doing to not only get customers but keep their business. By using tools that are available to everyone on the internet, such as Google Analytics, SpyFu.com, and other helpful free and pay tools, I will take the audience through a step by step example on how to do the following:

. Where and how to collect competitive data
. Where and how to locate your target market online
. How to leverage this data and view the "big picture"
. Initial steps that should be included in all marketing plans

This presentation will teach users how to access tools and learn from their competitors mistakes when it comes to marketing to customers. Based on the information obtained the business will then be able to look at how their efforts compare to the efforts of their competitors. This will allow members of the audience to build an effective strategy for their business, and continue to monitor not only their own efforts but the efforts of their competitors.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Alane Boyd
This person is speaking at this event.
Pat Lynch

WR Mission: To provide sustainable communication models to women and all people to speak-up and lead by example. Email support@women-corp.com to get started! bio from Twitter

Next session in Hill Country CD

12:30pm Why PR's Future May Not Look Like PR by eBay Ink and David Armano

13 attendees

  • Ben Carlos Thypin
  • Courtney Livingston
  • Dan Joyce
  • ijbro
  • Katie Felten
  • Lynette Young
  • Martijn van Erp
  • Chris O'Connor
  • Rachel R
  • Randy Mah
  • rpmware
  • Stefan Nowak
  • WomensRadio

14 trackers

  • Bev Godwin
  • Chris Sweet
  • Eric Kramer
  • Heather Alden
  • C.J. Jackson
  • Jay Patel
  • Jenn Howard
  • Jose
  • Liang Shi
  • Online Prism
  • Patricia Marinho
  • Penny Kim
  • Marc Sexton
  • Tyson Hanrahan

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Time 11:00am12:00pm CST

Date Tue 15th March 2011


Hill Country CD, Hyatt Regency Austin

Session type

Core Conversation

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