Landing Your Next Job Through Unconventional Personal Branding

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

11:00am to 12:00pm (CST)

Finding a new job or making a career change can be daunting and is becoming more competitive with the current economic climate. Using the web to market yourself through personal branding is well-known idea, but how do you rise above the rest and get an edge on the job market? This panel will discuss trends, tried and true methods, and provide expert opinion on making the most of your job search. Job seekers have to examine the online and offline, conventional and unconventional means of promoting oneself. Online personal branding means more than just having a Twitter account with a few followers. You have to think outside the box when it comes to making a big impression on web. These steps include making effective social media profiles that get you noticed, commenting on blogs of companies you are interested in working for, having your blog and site stand out, and using Google and Facebook Ads to target potential employers. Offline impressions are just as important. Know what a creative resume and portfolios specific to your industry looks like, use unconventional tools to promote yourself, learn how to make the great elevator pitch, and get tips on networking etiquette.

LEVEL: Beginner

About the speakers

This person is speaking at this event.
Anna Tauzin

Misplaced Austinite. Storyteller. Interaction Designer. UX Enthusiast. Restaurant lover. @826DC Volunteer. Nerdy. Don't blame my boss if I offend you. bio from Twitter

This person is speaking at this event.
Maira Garcia

Social media editor for @statesman. Runner. Cyclist. Flexitarian. Geek. Fashionable when I feel like it. Owned by two doxies. Silly but sometimes serious. bio from Twitter

Next session in Rio Grande A

12:30pm Career Transparency: Why Personal Branding Is Bullshit by Beth LaPierre

14 attendees

  • Andrea Genevieve
  • Anna Tauzin
  • Andrew Weber
  • Bruce MacVarish
  • Dan Berger
  • Greg Horowitz
  • Katie Felten
  • Kelly Conniff
  • Brandie McCallum
  • Maira Garcia
  • Marcelo Somers
  • Georgetta Nicol
  • Randy Mah
  • Rory ︻╦╤─

14 trackers

  • David Damore
  • Andrea Nordgren
  • Jessica Clark
  • Brian Duggan
  • David Swedlow
  • Josepf Haslam
  • Liang Shi
  • Steve Myers
  • Jason Lewis
  • @r4vi
  • Ted Leung
  • TyKisha
  • Tyson Hanrahan
  • Ruthie BenDor

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 11:00am12:00pm CST

Date Tue 15th March 2011

Session type

Core Conversation

Session Hash Tag


Short URL


Official session page


View the schedule



See something wrong?

Report an issue with this session