Nanocelebrity: How to Combine Expertise with Voice

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

11:00am to 11:15am (CST)

The purpose of this panel is to focus on a few key points. The first point is to briefly discuss how to form content within the channels of social media communication (microblogging/microcommunication/anything that uses XMPP to transmit information) that shows off a person's expertise. The presentation will use examples from key figures in the field and note how those figures connect their knowledge with their audience.

The second point that will be explored in this presentation will be how “opinion leaders” were formed in this channel. It looked like since these channels used as a pseudo-formal “many-to-many” communication platform, it seemed that the strength of speaker comes from the ability of that speaker’s message to be re-transmitted, how “well-known” is the user and the value of the information/knowledge being delivered by the user. It is a through a combination of these factors that a user can attract and maintain a following. Examples of this will be shown during the presentation.

The final point that I want focus on is how these opinion leaders using these channels to deliver vital information to an audience. I would like to be able to tell the stories of the community outside the confines of the network. There is a series of interesting and complex narratives that can be shared by these nanocelebrities to the rest of the outside world. These narratives will be shared during the presentation.

LEVEL: Beginner

About the speakers

This person is speaking at this event.
Shane Tilton

Current director for the Center for Society & Cyberstudies. This is a running microblog of my research in progress. My personal account is @silnan bio from Twitter

This person is speaking at this event.
Shane Tilton

An @ohionorthern academic bon vivant hobo & his knapsack of online artifacts and antiquities of the cyber age. @shanetilton = academic work. RT ≠ endorsement. bio from Twitter

Next session in Ballroom E

11:15am How to Get a Web Series Cult Following by Ben Relles

5 attendees

  • Katie Felten
  • Marko Karppinen
  • Mike Amburn
  • shanetilton
  • Shane Tilton

7 trackers

  • David Damore
  • Jasmine Trabelsi
  • John Foliot
  • Josepf Haslam
  • Orson Ka'ili
  • Robbie Clutton
  • Tan Lam

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Time 11:00am11:15am CST

Date Tue 15th March 2011


Ballroom E, Austin Convention Center

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