Project 314: Putting The 'Game' Back Into ARGs

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

11:00am to 12:00pm (CST)

Most ARGs are like icing on a cake - they make an existing TV show, movie, game or book taste even better by giving fans another way to explore and interact with the fictional universe. But you can't live on icing, so the question is: can an ARG ever work on its own, without relying on a massive audience from another medium?

Very few have tried, and there are no enduring successes (including my own Perplex City). As a result, many have implicitly concluded that a 'native ARG' can't be done, and are now moving on to transmedia. But at Six to Start, we think it can be done, and we've been developing Project 314 to prove it.

Project 314 is an online social game blended with an ARG, aimed at a mass audience (just like Zynga and Playfish games) but with a depth of gameplay, story, and world that they can't approach. During development, we found that there are enormous advantages in creating an ARG that's attached to an online game; for one, you can avoid the irritating friction that always occurs when switching between media; for another, it feels incredibly natural (and there are a few more to discuss)

It took us three years to come up with the idea for Project 314, and to assemble the right team. In this talk, I'll also share why Project 314 is so important for the future of games and storytelling, why it took so long, and how other game developers can create similar games (while avoiding the pitfalls we encountered).

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Adrian Hon

CEO and Co-Founder of Six to Start (Zombies, Run!) writer for The Telegraph, former neuroscientist

Next session in Room 12AB

12:30pm Interactive Canon: Press Pick The Best Games Ever by Evan Lahti

12 attendees

  • Sean Reynolds
  • Adrian Hon
  • Andrea Phillips
  • Cristiano Dias
  • Derek Chan
  • cindy vermeulen
  • hugh garry
  • Kevin Marks
  • Nick Parish
  • Salim Virani 🇪🇺
  • Andy Baio
  • Stephan MacLeod

7 trackers

  • Antonio Kaplan
  • Daniel Joseph Byrd
  • Dawn Borglund
  • David Wright
  • Marcello Merlo
  • Mark
  • Tara

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Time 11:00am12:00pm CST

Date Tue 15th March 2011


Room 12AB, Austin Convention Center

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