Shaping the Future with Small Moves, Smartly Made

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

11:00am to 12:00pm (CST)

Most companies are content to pursue adaptation strategies in times of high uncertainty – sense and respond quickly to events as they unfold. While adaptation is certainly valuable, it misses a much greater opportunity – the ability to shape entire markets or industries in ways that create significant advantage for the shaper. While most disruptive innovation strategies focus on a single company betting heavily on a disruptive approach to the market, shaping strategies emphasize the opportunity to mobilize a very large number (thousands and, in some case, millions) of other participants to leverage investment and accelerate learning. As a result, shaping strategies can succeed with small initial moves, smartly made, that set big things in motion. This talk will review examples of successful shapers in the past to determine the key elements that determine the success of shaping strategies.

LEVEL: Intermediate

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John Hagel

Work and play on the edge - views breathtaking, experiences deep and satisfying, learning limitless bio from Twitter

13 attendees

  • Ryan McCormack
  • Brandi Larsen
  • Bruce MacVarish
  • Phil Whitehouse
  • deb schultz
  • Davide 'Folletto' Casali
  • Jen van der Meer
  • John Hagel
  • Mike Bianchini
  • Randy Mah
  • Zach Pousman
  • Ted Leung
  • William Eggers

22 trackers

  • Jessica Clark
  • Sean Patrick Henry
  • Barbara R. S.
  • Keith Chu
  • changeorder
  • Charlie Park
  • Brian Duggan
  • Dan Weingrod
  • Tatyana Kanzaveli
  • Hans verschooten
  • Heather Alden
  • Hundert Grad
  • Joe Carey
  • Johannes Kleske
  • kathybabb
  • Larry Lieberman
  • lovisa
  • Omar Green
  • Christian Giordano
  • Sven Lauwers
  • TummelVision TV
  • Sebastian Gerhard

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Time 11:00am12:00pm CST

Date Tue 15th March 2011


Salon J, Hilton Austin Downtown

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