TV Networks Extending Interactivity for Fans

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

11:00am to 12:00pm (CST)

For decades, TV show fans have sought ways to extend their connection to their favorite show characters with things like branded cereals, toys, board games, music or the like. Fans often can't wait for the next episode and especially dread the time between seasons. They want to interact and even play along with their favorite shows. This is a reality that TV networks are creating through branded online games and social games. This panel, consisting of online gaming experts and digital leaders at TV networks, will explore how TV networks are keeping fans engaged between episodes and seasons with quality online games that extend the show's brand and interactivity with fans - taking TV entertainment to the next level. The session will sample real case studies from experiences over several seasons with shows and branded games like Who Wants to Be a Millionaire, Biggest Loser, Survivor, and others. Panel members will also explore how games enable an additional channel for TV networks to reach global fans via social networks like Facebook, MySpace, Hi5 and Bebo, especially as we're seeing games being the number one used applications on many social networks.

LEVEL: Intermediate

About the speakers

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Brad Stone

Businessweek technology writer bio from Twitter

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Owais Farooqui

Live Focus Group: Moms Just Wanna Have Fun bio from Twitter

This person is speaking at this event.
Kris Soumas
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David Luner
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Noah Hawley

Novelist, TV & Film writer/producer, creator of The Unusuals and My Generation, author of The Good Father bio from Twitter

Next session in TX Ballroom 2-4

12:30pm Persona-fication or: Falling in Love with a Bot by Kyle Bunch

13 attendees

  • Brad Stone
  • Brandi Larsen
  • Barrett
  • Elja
  • hugh garry
  • Owais Farooqui
  • kris soumas
  • luciemclean
  • Noah Hawley
  • Lisa van Gelder
  • tommy mccubbin
  • Tom Whitwell
  • Douglas Warshaw

6 trackers

  • Andrew G Davis
  • Carson McDonald
  • PF Samuelson
  • liangcw
  • Robbie Clutton
  • Ted Leung

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Time 11:00am12:00pm CST

Date Tue 15th March 2011


TX Ballroom 2-4, Hyatt Regency Austin

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