Secrets to Monetization

A session at SXSW Interactive 2011

  • Martine Paris

Tuesday 15th March, 2011

11:30am to 11:45am (CST)

The revolution in video distribution has opened doors to those seeking fame and fortune. Hollywood talent are going direct to fans, and the rising stars of digital have production values and audience numbers that rival big media. With the advent of new business models and a hybrid monetization approach that includes virtual currency video micropayments, gaming mechanics, interactive merchandising, brand integration and syndication to television, cable and the ancillaries, the economics of web celebrity is moving well beyond advertising CPM to a more sustainable way to fund production. Join us for this fascinating look at how video stars are leveraging their brands and making money in what promises to be a golden era of opportunity.

LEVEL: Advanced

About the speaker

This person is speaking at this event.
Martine Paris

Next session in Ballroom E

11:45am Starring You by Evan Spiridellis

2 attendees

  • erwin blom
  • James Wahba

7 trackers

  • Anna Manasova
  • Darby Frey
  • Katie Felten
  • Massimo Sgrelli
  • Christian Giordano
  • Stephanie Fletcher
  • Nick Robinson

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 11:30am11:45am CST

Date Tue 15th March 2011


Ballroom E, Austin Convention Center

Session type


Session Hash Tag


Short URL


View the schedule



See something wrong?

Report an issue with this session