Creating a Career in Digital Product Design

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

12:30pm to 1:30pm (CST)

Digital Product Design -- the craft of designing interfaces for digital products like the Apple iPhone or an interactive web application like Yahoo! Mail -- promises to be one of the hottest job design prospects for the next century. Nearly every product type we know about has gone or is going digital, from content rich websites like CNN.com to mobile task-based applications like Gowalla to products for the digital home like Microsoft's Kinetic. As such, designers for these digital products need to be well equipped with advice from a designer who has been in the trenches since the early days of mainstream software product design. In this session, Andrei Herasimchuk, the lead designer behind the Adobe Creative Suite and the creative lead behind the current redesign of one of the internet's largest web-based applications, Yahoo! Mail, will divulge lessons learned from the trenches, and in doing so will pass on the keys to successful digital product design not learned in the classroom. and in doing so, he'll inspire a new generation of digital product designers to take the profession to the next level.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Andrei Herasimchuk

Director of Design at Twitter. Was the lead designer on Photoshop, Illustrator and InDesign during the 90s. Also lead the 2010 redesign of Yahoo! Mail. bio from Twitter

Next session in Salon E

3:30pm The Death of the Brand Website by Gary Nelson

11 attendees

  • Anna Debenham
  • Cennydd
  • Edmund Cape
  • Helen Chi
  • Iskander Smit
  • Bob Jansen
  • Georgetta Nicol
  • tolleson, terry
  • Zach Pousman
  • Andrei Herasimchuk
  • TyKisha

6 trackers

  • Dan Derozier
  • David Wright
  • Dan W
  • Jason Wehmhoener
  • Jay Patel
  • Mo

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Time 12:30pm1:30pm CST

Date Tue 15th March 2011


Salon E, Hilton Austin Downtown

Session type

Core Conversation

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