Flexible Morality of User Engagement & User Behavior

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

12:30pm to 1:30pm (CST)

This session, proposed by Dan Ariely and Sarah Szalavitz, will investigate the relationship between morality and user engagement online, as well as in real life. Prior to the presentation, we will ask friends and the SXSW community to participate in an experiment to explore how the choices we are offered by user experiences and online communities "game" the outcome--or whether we are making choices at all, if our brains can't resist seeking Mayorships on FourSquare or growing farms on Farmville. During the session, we'll first offer the survey to attendees, share our findings from the results we already have, and then explore the implications for online behavior, user experience, and morality. We'll consider how cognitively irresistible user experiences are created, as well as its on both our online and offline identities. Further, we'll explore how the predetermination of user behavior by choice optimization and social design, can encourage cheating, both by users and designers. Finally, we'll look at the impact the flexibility of our morality in our various identities and behaviors could have on the future of the choices we'll both offer and be offered.

LEVEL: Advanced

About the speakers

This person is speaking at this event.
Dan Ariely

Professor of Psychology and Behavioral Economics bio from Twitter

This person is speaking at this event.
Sarah Szalavitz

Social Designer, Choice Optimizer, Champagne Socialist, 7Robot CEO, Ext Fellow @MediaLab teaching http://bit.ly/gTjix3 I transform publishing into participation bio from Twitter

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2pm Keynote: Blake Mycoskie by Blake Mycoskie

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Time 12:30pm1:30pm CST

Date Tue 15th March 2011


Ballroom D, Austin Convention Center

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Books by speaker

  • The (Honest) Truth About Dishonesty
  • The (Honest) Truth about Dishonesty
  • The Upside of Irrationality

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