Friends with Business Benefits: How Integrations Sell Apps

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

12:30pm to 1:30pm (CST)

The Small Business Web is now over 100 web app companies strong. Together, we're rewriting the rules for traditional business development by building the market for small business software through integrations.

So how has it not devolved into fisticuffs and mayhem? And why does integration help both the consumers and the vendors who are building the applications?

Members of the Small Business Web will discuss the power of the open API, why customers buy apps that integrate, how they're embracing their competition and why sometimes even they have to remember to "Hug It Out" as they work together to define the future of the Small Business Web.

LEVEL: Intermediate

About the speakers

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Chris Lucas

Executive Director of Marketing for @Formstack. Interested in Marketing, Sports, and Laughs. bio from Twitter

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Sunir Shah

Chief Handshaker at FreshBooks.com; Founder of Bibdex.com and MeatballWiki.org; and bad dancer. bio from Twitter

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Michelle Ransom

Writerly, science-lovin'. Into curious objects, strong coffee, cocktails, the sea. Hello! bio from Twitter

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Amy Ellis

Head of Integrations and Partnerships for MailChimp.com. Dog-rescuer, crossword-puzzle-doer, roller skater. bio from Twitter

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Scott McMullan

Senior Product Manager | 2x Founder | ex-Googler

Next session in Salon D

3:30pm Merch: The Other White Meat Of Monetization II by Mikhail Ledvich, Mona Patel, Burnie Burns, Joel Bush and Justin Sewell

14 attendees

  • Amy Ellis
  • Centrally
  • Chris Lucas
  • Jon Lim
  • Kyle West
  • MichelleRiggenRansom
  • Pablo Tirado
  • rpmware
  • Scott McMullan
  • Yesenia Sotelo
  • Lee Dale
  • Sunir Shah
  • Vero Pepperrell
  • Stephen Wyatt Bush

12 trackers

  • Aarron Walter
  • Carson McDonald
  • Colin Schlüter
  • Don Cruse
  • Heather Alden
  • PF Samuelson
  • InStyle Digital Mkt
  • Jay Patel
  • Wade Austin
  • mylztrini
  • poptune
  • Ben Combee

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Time 12:30pm1:30pm CST

Date Tue 15th March 2011


Salon D, Hilton Austin Downtown

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