Locationpalooza! Leveraging Geo-intelligence to Engage Hyper-Local Communities

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

12:30pm to 1:30pm (CST)

Location, Location, Location. Former Forrester Analyst Lisa Bradner, President of Geomentum, leads an exploration of the trends and opportunities of taking a hyper-local marketing approach to creating more relevant consumer engagement in micro-communities across the nation. What's the opportunity for marketers? How does this impact marketing performance? Why are we seeing a rise in hyper-local platforms such as Groupon, AOL Patch, FourSquare and Facebook Places? Consumers expect a more relevant experience and technology now enables marketers to provide that, delivering greater returns on every marketing dollar spent. Learn how marketers are becoming part of the community, and why it's important to become part of the neighborhood.

LEVEL: Advanced

About the speakers

This person is speaking at this event.
Evan Cohen

foursquarer bio from Twitter

This person is speaking at this event.
Lisa Brander

IPG Mediabrands' hyper-local advertising agency. We leverage local insights to create store-level momentum from National to Neighborhood. bio from Twitter

12 attendees

  • Andrew Weber
  • Dan Joyce
  • Evan Cohen
  • Geomentum
  • ijbro
  • Jon Lim
  • Kendall Morris
  • Noah Sacksteder
  • Jeff Putthoff, SJ
  • Yesenia Sotelo
  • Zach Pousman
  • Tyler Bell

10 trackers

  • Jessica Clark
  • Sandeep Parikh
  • Heather Alden
  • PF Samuelson
  • Iskander Smit
  • kathybabb
  • Katie Felten
  • David Beaudouin
  • Mark
  • Todd Budnikas

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Time 12:30pm1:30pm CST

Date Tue 15th March 2011


Big Bend, Hyatt Regency Austin

Session type

Core Conversation

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