Tuesday 15th March, 2011
12:30pm to 1:30pm
Location, Location, Location. Former Forrester Analyst Lisa Bradner, President of Geomentum, leads an exploration of the trends and opportunities of taking a hyper-local marketing approach to creating more relevant consumer engagement in micro-communities across the nation. What's the opportunity for marketers? How does this impact marketing performance? Why are we seeing a rise in hyper-local platforms such as Groupon, AOL Patch, FourSquare and Facebook Places? Consumers expect a more relevant experience and technology now enables marketers to provide that, delivering greater returns on every marketing dollar spent. Learn how marketers are becoming part of the community, and why it's important to become part of the neighborhood.
IPG Mediabrands' hyper-local advertising agency. We leverage local insights to create store-level momentum from National to Neighborhood. bio from Twitter
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