Real Tech Rockstars: Engineers or Designers?

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

12:30pm to 1:30pm (CST)

Indisputably, algorithms and user interface (UI) are both crucial to any software’s success, but many companies struggle to find the sweet spot where back end meets front end development in a perfect balance of product success. The age-old battle of function vs. fashion emerges when resources need allocation, road maps are determined, and the fate of a startup hangs in the balance.

Algorithms crawl the internet, digesting tons of data to spit out content that is valuable for users, while UI attracts, retains and instills trust in users to delivering that value to the masses. But in the end, drives innovation and success, the algorithms or the UI? If you’ve got funding for 6 hires, who are they?

This informative discussion will be led by Aaron Patzer, VP/GM of Intuit’s personal finance group and Founder of Mint.com, an algorithms engineer with several patents at the core of his product who also recognizes the value that perfectly pixilated, easy-to-understand charts and graphics brought to Mint. Panelists, including a UI designer, algorithms expert and CEO of company that has successfully merged the development of both, will discuss how to combine different types of expertise into a winning formula; what’s necessary to create complex technology and dense data into simple information for users, whether product innovation should be driven from the product’s front end or back end, and how an organization’s structure changes the way product development takes place.

LEVEL: Advanced

About the speakers

This person is speaking at this event.
Jessi Hempel

I write about the Internet for Fortune Magazine. I want to know what people do on the web. bio from Twitter

This person is speaking at this event.
Jason Putorti

Design at @bessemervp. Co-founded @votizen and @joinbrigade. First designer at @mint. In pursuit of a more perfect Union.

This person is speaking at this event.
Aaron Patzer

Founder of Mint.com, Founder Swift PRT bio from Twitter

Next session in Ballroom B

3:30pm Lean UX: Getting Out of the Deliverables Business by Jeff Gothelf

34 attendees

  • Andrew Cornett ✨
  • Aaron Patzer
  • Beau
  • Brian Krausz
  • Sean Patrick Henry
  • Ben Carlos Thypin
  • Nikki Jeske
  • Dustin Dolginow
  • Eddie Stover
  • Edmund Cape
  • Elfred Pagan
  • Eric Ries
  • Cemre Güngör
  • R3Z@ P.
  • Héctor Ramos
  • Jacob Lisby
  • Jay Morrow
  • Jessi Hempel
  • Jon Lim
  • José Padilla
  • Kyle Wiens
  • Kyle West
  • Laura Hayden
  • Mark Meeker
  • Georgetta Nicol
  • Jason Putorti
  • scottackerson
  • Yesenia Sotelo
  • Lee Dale
  • Stef Brooijmans
  • Tony Amoyal
  • Ted Leung
  • Vince Maniago
  • Bora Celik

32 trackers

  • David Damore
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  • Carson McDonald
  • Keith Chu
  • Charlie Park
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  • Colin Schlüter
  • crcarlson
  • Darby Frey
  • Dawn Marie B
  • David Swedlow
  • Garry Tan
  • Gregory Cornelius
  • Mitchell Dunaway
  • Jason Rutherford
  • Jeremy Bell
  • Jess Williamson
  • John Tokash
  • Chris Carter
  • Mark R. Andrus
  • Niran Babalola
  • Matt Reed
  • Jason Lewis
  • Salim Virani 🇪🇺
  • Sanford Dickert
  • Adam Keys
  • tim deSilva
  • Aurelio Tinio
  • Tom Rankin
  • Sebastjan Trepca

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Time 12:30pm1:30pm CST

Date Tue 15th March 2011


Ballroom B, Austin Convention Center

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