Tuesday 15th March, 2011
12:30pm to 1:30pm
Brands must learn to connect in real time — or get left behind in today's "on demand" environment. They must think like real-time publishers, where timely messages are attuned to consumers’ current needs. This session explores what it means to be a “marketer in the moment,” and how brands need to reinvent themselves to remain relevant.
Chief Strategy Officer, iCrossing. Digital marketing for 15+ years. bio from Twitter
Product Manager @ Foursquare; ex-Blogger.com Product Manager @ Google bio from Twitter
Day job: I sprinkle pixie dust as Director of Social Media Marketing for BlackBerry. Always-on: #GoRedSox. Opinions = me, not RIM. bio from Twitter
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