Real-time Marketing in a Connected World

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

12:30pm to 1:30pm (CST)

Brands must learn to connect in real time — or get left behind in today's "on demand" environment. They must think like real-time publishers, where timely messages are attuned to consumers’ current needs. This session explores what it means to be a “marketer in the moment,” and how brands need to reinvent themselves to remain relevant.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Adam Lavelle

Chief Strategy Officer, iCrossing. Digital marketing for 15+ years. bio from Twitter

This person is speaking at this event.
Siobhan Quinn

Product Manager @ Foursquare; ex-Blogger.com Product Manager @ Google bio from Twitter

This person is speaking at this event.
Angela LoSasso

Day job: I sprinkle pixie dust as Director of Social Media Marketing for BlackBerry. Always-on: #GoRedSox. Opinions = me, not RIM. bio from Twitter

Next session in Ballroom F

3:30pm Marrying for Money: The ROI of Relationships by Jen van der Meer

14 attendees

  • Aimee Woodall
  • Adam Lavelle
  • Angela LoSasso
  • Jenn Howard
  • Jeremy Bell
  • Justine Jordan
  • Maggie Hibma
  • Matt Keeler
  • Matt Le Gresley
  • Mike Bianchini
  • Reinier Ladan
  • Yesenia Sotelo
  • Siobhan Quinn
  • Ted Leung

12 trackers

  • Andrea Nordgren
  • Brian Duggan
  • domobrien
  • Dan Weingrod
  • Heather Alden
  • Katie Felten
  • Larry Lieberman
  • nickcharles61
  • Online Prism
  • Patricia Marinho
  • Sean Singleton
  • Salim Virani 🇪🇺

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Time 12:30pm1:30pm CST

Date Tue 15th March 2011


Ballroom F, Austin Convention Center

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