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Social Contests: Brand Loyalty Builders or Lazy Marketing?

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

12:30pm to 1:30pm (CST)

With the growing prevalence of Twitter and Facebook, social contests are a dime a dozen. Nearly every day another wave of "Tweet this to win" memes clog up my stream. So do these tactics really work? Or are they just easy-to-execute, lazy marketing methods? Join this session for a look at which social contests work best at building brand fans & which ones land in the lazy marketing hall of lame. Count on real-life examples, privacy & legal stuff, & my opinionated suggestions--steeped in experience--on which contests work best to win friends & influence people. Oh and I’ll probably give some stuff away, just to stick with the theme.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Kelly Ripley Feller

Director of Social Media for Citrix, writer, geek, perfectionist, mom, political junkie, unabashed Phishead & lover of funk. Tweets are mine. bio from Twitter

Next session in TX Ballroom 1

3:30pm Rockin' the Check-in: Location Strategies for Musicians by Jonathan Carroll and Cindy Royal

14 attendees

  • antiks (@antiks)
  • Arjan van de Steeg
  • Katie Sunstrom
  • Courtney Livingston
  • Cristiano Dias
  • Jasmine Trabelsi
  • ijbro
  • C.J. Jackson
  • Katie Felten
  • keithmcarthur
  • Kelly Feller
  • Rachel R
  • Tan Lam
  • R. Kyle Everett

13 trackers

  • Andrea Genevieve
  • Andrea Nordgren
  • Heather Alden
  • PF Samuelson
  • Jay Patel
  • Jenn Howard
  • Wade Austin
  • Orson Ka'ili
  • Online Prism
  • Patricia Marinho
  • Penny Kim
  • Ronit Weinberg
  • TechSmith

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When

Time 12:30pm1:30pm CST

Date Tue 15th March 2011

Where

TX Ballroom 1, Hyatt Regency Austin

Session type

Solo

Session Hash Tag

#lazymktg

Short URL

lanyrd.com/scrqx

Official session page

schedule.sxsw.com/…event_IAP6374

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