Experience design company Adaptive Path launched at South by Southwest 2001 (on the rooftop of the old Waterloo Brewing Company!). Together, we’ve grown up, but we haven’t grown old. From the two guys who helped create a revolution (and some 4-letter neologisms along the way) -- learn how to continually revolutionize your own thinking and approach to your work.
For 10 years now, Adaptive Path has maintained its position at the forefront of user experience. In that time, UX has emerged from the backroom to the boardroom, going from something that’s “nice to have” to an essential element of successful products and services. In this talk, founders Peter Merholz and Jesse James Garrett will chart where we’ve been, where we’re going, and how we’ll get there.
This talk will draw from Adaptive Path's experiences working at the vanguard of social media (such as helping Blogger after it was acquired by Google), pushing the boundaries of interaction design (coining the term "Ajax"), developing new user experience methods (such as sketchboarding), defining a new field of experience strategy (we need to work on the why and what, not just the how), and helping companies of all sizes truly embrace the power of user experience to deliver superior products and services to their customers.
If you’re familiar with Peter and Jesse, you know this session will be light on B.S., heavy on substance, and we’ll probably disagree with each other at multiple points.
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