Adaptive Path: 10 Years Of Making Things Awesome-r [Cancelled?]

A session at SXSW Interactive 2011

Experience design company Adaptive Path launched at South by Southwest 2001 (on the rooftop of the old Waterloo Brewing Company!). Together, we’ve grown up, but we haven’t grown old. From the two guys who helped create a revolution (and some 4-letter neologisms along the way) -- learn how to continually revolutionize your own thinking and approach to your work.

For 10 years now, Adaptive Path has maintained its position at the forefront of user experience. In that time, UX has emerged from the backroom to the boardroom, going from something that’s “nice to have” to an essential element of successful products and services. In this talk, founders Peter Merholz and Jesse James Garrett will chart where we’ve been, where we’re going, and how we’ll get there.

This talk will draw from Adaptive Path's experiences working at the vanguard of social media (such as helping Blogger after it was acquired by Google), pushing the boundaries of interaction design (coining the term "Ajax"), developing new user experience methods (such as sketchboarding), defining a new field of experience strategy (we need to work on the why and what, not just the how), and helping companies of all sizes truly embrace the power of user experience to deliver superior products and services to their customers.

If you’re familiar with Peter and Jesse, you know this session will be light on B.S., heavy on substance, and we’ll probably disagree with each other at multiple points.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Jesse James Garrett

Experience designer

This person is speaking at this event.
Laura Kirkwood-Datta

i'm still me after all these years bio from Twitter

57 attendees

  • Logan Bazar
  • Joey deVilla
  • Andrew Cohen
  • Beau
  • Sean Patrick Henry
  • Cale Peeples
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  • Peter van Aller
  • Dave Christensen
  • gregone
  • Hans verschooten
  • Hans van de Bruggen
  • Mitchell Dunaway
  • Jason Ugie
  • Jaime Wilson
  • Jesse James Garrett
  • Joe Baz
  • johanna kollmann
  • J. Taylor
  • Karin Ackerholm
  • Kevin M. Hoffman
  • Kevin Powers
  • laura kirkwood
  • Thorsten Lückemeier
  • Marcus Lillington
  • Mark R. Andrus
  • Martijn van Erp
  • Matt Saforrian
  • Margaret Rosas
  • nloureiro
  • peterdovren
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  • Reinier Ladan
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  • Stephanie Fletcher
  • Marc Sexton
  • TechSmith
  • Zach Pousman
  • tim deSilva
  • Matt Wright
  • TyKisha
  • vikramtank
  • Bora Celik
  • Yoav Farhi

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Ballroom A, Austin Convention Center

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Books by speaker

  • The Elements of User Experience

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