Tuesday 15th March, 2011
3:30pm to 6:00pm
Social Media analytics are often a confusing and convoluted mess, but that doesn't mean that they have to be. ‘Advanced Integrations of Social Media Analytics’ will help ensure you're reaching your full analytical potential. Learn how to analyze social media data to accelerate the success of any initiative. Featuring case studies of social media metrics and dashboards from top brands, how-to exercises on valuing social media activity, and case studies on how to cross social media data with other data sources (website data from Google Analytics/Omniture, site traffic data, proprietary customer data, structured market research data, etc.) to create a deeper understanding of your overall business on the web. This session is a must for anyone who needs to provide measurement on social media programs and web business and marketing success.
Industry analyst @AltimeterGroup, mom, reader, writer. Pathologically curious. bio from Twitter
I ❤ media & tech, and the places they collide. Music snob. Sandwich enthusiast. NOLA Saints fanatic. INTP. Blogger at @CNET. Email: blakecnet [at] gmail.com bio from Twitter
Day Job: Run Client Services @crimsonhexagon Spare Time: Aspiring fashionista, politico, sommelier and sports junky. Tweets my own. bio from Twitter
Analytics lead @EdelmanDigital West. Avid Giants and 49er fan. I tweet for myself bio from Twitter
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