Advanced Integrations of Social Media Analytics

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

3:30pm to 6:00pm (CST)

Social Media analytics are often a confusing and convoluted mess, but that doesn't mean that they have to be. ‘Advanced Integrations of Social Media Analytics’ will help ensure you're reaching your full analytical potential. Learn how to analyze social media data to accelerate the success of any initiative. Featuring case studies of social media metrics and dashboards from top brands, how-to exercises on valuing social media activity, and case studies on how to cross social media data with other data sources (website data from Google Analytics/Omniture, site traffic data, proprietary customer data, structured market research data, etc.) to create a deeper understanding of your overall business on the web. This session is a must for anyone who needs to provide measurement on social media programs and web business and marketing success.

LEVEL: Advanced

About the speakers

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Susan Etlinger

Industry analyst @AltimeterGroup, mom, reader, writer. Pathologically curious. bio from Twitter

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Blake Robinson

I ❤ media & tech, and the places they collide. Music snob. Sandwich enthusiast. NOLA Saints fanatic. INTP. Blogger at @CNET. Email: blakecnet [at] gmail.com bio from Twitter

This person is speaking at this event.
Megan Costello

Day Job: Run Client Services @crimsonhexagon Spare Time: Aspiring fashionista, politico, sommelier and sports junky. Tweets my own. bio from Twitter

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Margaret Francis
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Chris Lightner

Analytics lead @EdelmanDigital West. Avid Giants and 49er fan. I tweet for myself bio from Twitter

18 attendees

  • antiks (@antiks)
  • Blake Robinson
  • Bruce MacVarish
  • Courtney Livingston
  • Chuy Hernández
  • Chris Lightner
  • Dean Cruse
  • Jason Ugie
  • Jenn Deering Davis
  • Megan Costello
  • Michiel Berger
  • Georgetta Nicol
  • Rachel R
  • Susan Etlinger
  • Shiso Social
  • Stefan Nowak
  • Zach Pousman
  • yon nuta

24 trackers

  • Andrea Genevieve
  • Jessica Clark
  • Barbara R. S.
  • Carson McDonald
  •  Chris Heuer
  • Brian Duggan
  • Dan Derozier
  • Dawn Marie B
  • Dustin Mihalik
  • David Swedlow
  • Eric Kramer
  • C.J. Jackson
  • Jenn Howard
  • Jose
  • Orson Ka'ili
  • lovisa
  • Matt Le Gresley
  • Mo
  • Online Prism
  • Patricia Marinho
  • Pelle Sten
  • Trish Lawrence
  • Tan Lam
  • TechSmith

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Time 3:30pm6:00pm CST

Date Tue 15th March 2011

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