Cage Match: Social vs. Video

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

3:30pm to 4:30pm (CST)

Social media and online video battle for mindshare among marketers. Which one totally rules? We’ll lock Russ Somers, Director of Marketing at Invodo and Natanya Anderson, VP of Content Strategy and Delivery at Powered, in a cage (metaphorically – or maybe literally) to lead a Core Conversation on the pros and cons of each. On the video side: Russ leads marketing for Invodo, a company at the forefront of the eCommerce video industry. Invodo produces video and technology to drive conversion for online retailers including Toys R Us, Verizon Wireless and Golfsmith. On the social side: Natanya leads content strategy for full-service social media agency Powered, guiding the development and delivery of creative content to clients including HP, Sony, iVillage, Atkins and RadioShack. Natanya and Russ provide industry insights and lead what will be, with your contributions, a spirited discussion.

LEVEL: Beginner

About the speakers

This person is speaking at this event.
Russ Somers

Director of Marketing @ eCommerce video startup @Invodo. Pflugerville, TX dad. Snarky. bio from Twitter

This person is speaking at this event.
Natanya Anderson

President, Austin Food Blogger Alliance, entertaining & food blogger, Dir. Social Media @ Whole Foods, mom, dragon rider, runner. bio from Twitter

Next session in TX Ballroom 2-4

5pm Score! How Sporting Events Have Advanced Broadcast Technology by Mark Taylor

10 attendees

  • patrickweir
  • Arjan van de Steeg
  • Brandi Larsen
  • Clay Delk
  • Cristiano Dias
  • Dean Cruse
  • Jen van der Meer
  • Natanya Anderson
  • Patricia Marinho
  • Russ Somers

9 trackers

  • Andrea Nordgren
  • Bev Godwin
  • Eric Kramer
  • Orson Ka'ili
  • Katie Felten
  • liangcw
  • nickcharles61
  • Online Prism
  • Tan Lam

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Time 3:30pm4:30pm CST

Date Tue 15th March 2011


TX Ballroom 2-4, Hyatt Regency Austin

Session type

Core Conversation

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