Creation, Curation, and the Ethics of Content Strategy

A session at SXSW Interactive 2011

Monday 14th March, 2011

11:00am to 12:00pm (CST)

From Monet to MTV, what practices connect the salons of Paris with Danger Mouse, NFL.com, and Facebook? More importantly, what's your place in that continuum? If you work with content, embrace your place in the ethical debate of creation and curation. It's nothing new—but it's time for user experience practitioners to acknowledge it.

Why? Both companies' and consumers' expectations of user experience have matured, promoting content strategy in interactive teams, efficient projects, and satisfying user experiences. Content strategists shape communication goals, hierarchy, and taxonomy. Innocent choices? Or politics, discrimination, and the dark side of design?

If you ignore these pitfalls of content strategy, what are the ethical implications? We'll discuss this through the lens of content correlation and "merchandising" on news sites, editing and mashing up to “create” anew, and curating in traditional settings like museums. From seemingly benign audits and style guidelines through published content packages, do curators create meaning? If so, how should content strategists confront similar choices?

It's been a breakout year for content strategy. Come hear why now we need to confront its ethical relevance—and learn about the missteps of teams that don't—through the lens of case studies and the perspective of the new publishing landscape.

LEVEL: Advanced

About the speaker

This person is speaking at this event.
Margot Bloomstein

Brand and content strategist; principal of Appropriate, Inc.; and author of Content Strategy at Work. Yes, I'd like to meet your dog!

Next session in Capitol View Terrace

12:30pm Disrupted, Again: The Next Chapter in News by Matt Williams

30 attendees

  • Aimee Woodall
  • Arjan van de Steeg
  • Carrie Stalder
  • Cat Posey
  • Clay Delk
  • Daniel Heaf
  • hugh garry
  • ★ jen strickland ★
  • Joe Baz
  • Jory
  • Justine Jordan
  • Kevin M. Hoffman
  • Brandie McCallum
  • Maggie Hibma
  • Margit Detweiler
  • Margot Bloomstein
  • Mick Darling
  • David Beaudouin
  • Michael Leis
  • Pesky People
  • Peter Bihr
  • randyhoyt
  • Robbie Whiting
  • Rob Myers
  • R
  • Simon Doggett
  • Sylvain Martel
  • Derek Flanzraich
  • tim deSilva
  • Walter Elly

28 trackers

  • Ann Priestley
  • Bev Godwin
  • Sean Patrick Henry
  • Dan Weingrod
  • erwin blom
  • Amy Greenlaw
  • Heather Alden
  • Hundert Grad
  • Iskander Smit
  • Jason Grandelli
  • Johannes Kleske
  • Matthew Hawn
  • Kate Page
  • Wade Austin
  • Liz Heron
  • Loulia Miller
  • MagCloud
  • Georgetta Nicol
  • Steve Myers
  • Online Prism
  • Penny Kim
  • Rachel Coldicutt
  • scldn
  • Benjamin Bykowski
  • Stephanie Fletcher
  • Martijn Verver
  • Eamonn Murphy
  • Vero Pepperrell

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Time 11:00am12:00pm CST

Date Mon 14th March 2011


Capitol View Terrace, Sheraton Austin Hotel at the Capitol

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Books by speaker

  • Content Strategy at Work

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