The Death of the Brand Website

A session at SXSW Interactive 2011

  • Gary Nelson

Tuesday 15th March, 2011

3:30pm to 4:30pm (CST)

It’s likely that your consumers check Facebook, Twitter, newspapers and other online sources every week, if not every day. But how many times a week are they coming to your website? Today’s brand sites do a great job of communicating a message, but what most sites lack is fresh content that keeps visitors coming back. Major brands can take a lesson from blogging sites that do an excellent job of keeping content fresh by creating stories around their products, adding video, and integrating social networks like Twitter and Facebook. This session will examine the smaller brand sites that are already starting to structure their sites more like blogs, and the audience will walk away with actionable ideas for turning their big-brand site into a place where people want to keep coming back to. The session will also explore how to carefully add on-brand community features to your site in order to your consumers a place to interact with one another and with the brand.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Gary Nelson

Next session in Salon E

5pm Rebranding: Tales of a New Identity by Maureen Sullivan and Christian Dwyer

25 attendees

  • patrickweir
  • Amy Hayes
  • Andrea Genevieve
  • Arjun Kurpad
  • Arjan van de Steeg
  • Cristiano Dias
  • Eddie Stover
  • Lars Holst Lyberg
  • Elizabeth Ducoff
  • Gerson Veenstra
  • Jason Ugie
  • Justine Jordan
  • Kat Mandelstein
  • Michiel Berger
  • Georgetta Nicol
  • Noah Sacksteder
  • Patricia Marinho
  • Rory ︻╦╤─
  • Yesenia Sotelo
  • Simon Doggett
  • Elisabeth Hoelzl
  • Stefan Nowak
  • The Branding Farm
  • Trey Biggs
  • vikramtank

21 trackers

  • Andrea Nordgren
  • Chris Heathcote
  • Ben Guthrie
  • Ryan McCormack
  • Carson McDonald
  • Jasmine Trabelsi
  • domobrien
  • Hans verschooten
  • Jose
  • Wade Austin
  • Orson Ka'ili
  • Katie Felten
  • Liang Shi
  • Loulia Miller
  • Marty DeAngelo
  • nickcharles61
  • Herman Kuiper
  • Ronit Weinberg
  • Tan Lam
  • Sebastjan Trepca
  • Tyson Hanrahan

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Time 3:30pm4:30pm CST

Date Tue 15th March 2011


Salon E, Hilton Austin Downtown

Session type

Core Conversation

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