Lean UX: Getting Out of the Deliverables Business

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

3:30pm to 4:30pm (CST)

Traditionally UX has been a deliverables practice. Wireframes, sitemaps, flow diagrams, content inventories, taxonomies etc defined the practice of UX Designers (IxD, UX Design, whatever, etc). While this work has helped define what an UX Designers do and the value the work brings to a business, it has also put us in the deliverables business - measured and compensated for the depth and breadth of their deliverables (instead of the quality and success of the experiences they design). Enter Lean UX. Inspired by Lean Product and Agile development theories, Lean UX is the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed. This talk will explore how Lean UX manifests in terms of process, communication, documentation and team interaction. In addition, we'll take a look at how this philosophical shift can take root in any environment from large corporation to interactive agencies to startups.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Jeff Gothelf

Author: http://www.leanuxbook.com & http://sensingbook.com I help build great organizations. Upcoming events: http://lanyrd.com/profile/jboogie/future/

Next session in Ballroom B

5pm Curb Your Experience: Pushing the UX to Extreme by Jenine Lurie

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Time 3:30pm4:30pm CST

Date Tue 15th March 2011


Ballroom B, Austin Convention Center

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  • Lean UX

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