Marrying for Money: The ROI of Relationships

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

3:30pm to 4:30pm (CST)

You CAN measure the ROI of relationships - personally, and professionally, and this seminar will show you how. No spreadsheets needed for this lecture, and only minimal algebra. Bring a cocktail napkin, a flair ink pen, and learn how to calculate the net present value of your future mate, your pet, or the 8,299 followers of your company's Twitter feed. Yet ROI alone will not tell you the ultimate value of your relationships. What other indicators do you need to be looking at to predict whether or not you, your future mate, your pet, or your followers will be happy with the relationship in the long run? Strong relationships depend on other factors - connection, a sense of fairness, health, humor, fun, the ability to learn and evolve together, and a sense of overall engagement with each other, and with life. At a more macro level, communities need to understand the equity they are building not just economically, but socially and environmentally as well. As the social graph reveals a huge volume of data about our actual relational behavior, we have an opportunity to pause for a moment: to consider the value system reflected in how we measure each other, ourselves, our relationships in the world. Participants will walk away not just with a clear and precise method for how to measure ROI, but also a holistic framework for measuring return on social behavior.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Jen van der Meer

Health + Green + Design + Metrics + Behavior + Open Innovation | @LuminaryLabs | @ITP_NYU | @svaPOD | @HECParis bio from Twitter

Next session in Ballroom F

5pm Speaking to Geeks by Jenny , Brian Kelley, Joveth Gonzalez, Kellie Parker, Justin Rojas and Joanne Yang

10 attendees

  • Andrea Genevieve
  • Bruce MacVarish
  • Claudia Obata
  • Chris Clarke
  • Jen van der Meer
  • Justine Jordan
  • Luciana Misura
  • Michiel Berger
  • Reinier Ladan
  • Paul Farnell

4 trackers

  • Brian Duggan
  • Eric Kramer
  • Sanford Dickert
  • Tan Lam

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Time 3:30pm4:30pm CST

Date Tue 15th March 2011


Ballroom F, Austin Convention Center

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