Merch: The Other White Meat Of Monetization II

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

3:30pm to 4:30pm (CST)

How do successful web properties delight fans, earn revenue, and achieve self-sufficiency via a vibrant direct merchandise business? What does it mean to go direct? What workload is involved? What benefits does it bring?

Advertising receives plenty of deserved attention. Let's dive deeper into merch strategy, tactics, and tools.

What are the best-practice fundamentals?
How have properties achieved success in different ways?
What are the latest ideas and trends that matter?
How does merch interact with and impact community?
In addition to the ubiquitous and important t-shirt, what products perform?

Last year's panel was a hit and a blast. Let's continue the series.

LEVEL: Intermediate

About the speakers

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Justin Sewell
This person is speaking at this event.
Mikhail Ledvich

E-commerce and Triathlons. bio from Twitter

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Mona Patel
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Burnie Burns

Owner of Rooster Teeth. http://www.roosterteeth.com bio from Twitter

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Joel Bush

Undependentâ„¢ tracks the emerging class of Internet-based artists who attract audiences sufficient for self-sustaining businesses with total artistic control. bio from Twitter

Next session in Salon D

5pm DIY Online Workshops: Best Practices and Worst Mistakes by Bryce Longton and Michelle Ward

8 attendees

  • Antonio Lulic
  • burnieburns
  • Christina Xu
  • Jon Lim
  • kickme444
  • Mona Patel
  • Mikhail
  • Joel Bush

6 trackers

  • Chris Heathcote
  • Cliff Whitecoat
  • Jason Wehmhoener
  • Online Prism
  • Rachel Mercer
  • Stephen Edmondson

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Time 3:30pm4:30pm CST

Date Tue 15th March 2011


Salon D, Hilton Austin Downtown

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