Tuesday 15th March, 2011
3:30pm to 4:30pm
How do successful web properties delight fans, earn revenue, and achieve self-sufficiency via a vibrant direct merchandise business? What does it mean to go direct? What workload is involved? What benefits does it bring?
Advertising receives plenty of deserved attention. Let's dive deeper into merch strategy, tactics, and tools.
What are the best-practice fundamentals?
How have properties achieved success in different ways?
What are the latest ideas and trends that matter?
How does merch interact with and impact community?
In addition to the ubiquitous and important t-shirt, what products perform?
Last year's panel was a hit and a blast. Let's continue the series.
Undependent™ tracks the emerging class of Internet-based artists who attract audiences sufficient for self-sustaining businesses with total artistic control. bio from Twitter
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