Power of Socially-Interactive Content in Virtual Environments

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

3:30pm to 3:45pm (CST)

The rise of social gaming, and its adoption within the world's mainstream cultures, has had a profound impact on many of the world's cultures, as well as the way in which we interact with each other, with digital content and how we consume media. No longer do people want to simply consume online media in a static and lonely fashion, randomly e-mailing and tweeting links to their friends. Today's consumer aims to mimic their real-life social interactions within their online experiences, bringing the full promise of the Internet - to enhance and expand our real-world lives - with them into their online experiences.

We are entering a time when neither the actual means of distribution, nor the content, are the primary driving forces behind consumer consumption of media, but rather, it is the socialization around that media that leads people to continually want to consume hours and hours of digital content every day and week.

We will take a look at examples of socially-interactive digital content in our everyday lives, as well as the impact it is having on consumers and advertisers. This discussion will also provide examples of how content developers can better incorporate socially-interactive features into their online content--music, videos, photos, etc.--and how they can get site users and other consumers to fully enjoy and appreciate the power of socially-interactive features.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Jon Goldman

Next session in Ballroom E

3:45pm Unprecedented: Opportunities in Online Video by Guy Gal

2 attendees

  • Jon Goldman
  • Patrick O'Keefe

7 trackers

  • Andrew G Davis
  • Carson McDonald
  • domobrien
  • PF Samuelson
  • lovisa
  • Nick Downing
  • Tan Lam

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Time 3:30pm3:45pm CST

Date Tue 15th March 2011


Ballroom E, Austin Convention Center

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