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Speaking to Geeks

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

5:00pm to 6:00pm (CST)

Being geek is “in” today but how do companies and marketers talk to these currently-hip-but-not-hipsters and become part of the pop culture landscape themselves? Representatives from the pillars of geekdom: anime, comics, videogames and films share how they use social marketing to reach and win over the smart and the skeptical and reap the benefits of nerd word of mouth.

LEVEL: Intermediate

About the speakers

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Joanne Yang
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Jenny

Mommy, film critic, festival goer, music lover, executive producer for Christ Complex. Find me at http://exm.nr/GVUJPf & insidepulse.com/zone/movies bio from Twitter

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Brian Kelley

I watch movies. I am a Brian Trenchard-Smith aficionado. Currently contributing to @GandtheW @CultureMapATX, @HorrorsNotDead & @DailyGrindhouse. AKA @BTSdrunkie bio from Twitter

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Joveth Gonzalez

Associate online community manager at BioWare for Star Wars: The Old Republic. Former community manager at Zynga Austin and Capcom (jgonzo). bio from Twitter

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Kellie Parker

Online Community Manager/Social Media Strategist for SEGA. Purveyor of all things awesome. bio from Twitter

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Justin Rojas

12 attendees

  • Joey deVilla
  • Jenny
  • Brian Kelley
  • Rodrigo Franco
  • Cristiano Dias
  • Elja
  • Garann Means
  • Joveth Gonzalez
  • Kellie Parker
  • Lucius Kwok
  • TechSmith
  • vikramtank

11 trackers

  • Arjan van de Steeg
  • Carson McDonald
  • Darby Frey
  • Gui Ambros
  • Katie Felten
  • Herman Kuiper
  • Tara
  • Shane Vitarana
  • Ted Leung
  • TyKisha
  • Vero Pepperrell

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When

Time 5:00pm6:00pm CST

Date Tue 15th March 2011

Where

Ballroom F, Austin Convention Center

Session type

Panel

Short URL

lanyrd.com/scrtx

Official session page

schedule.sxsw.com/…event_IAP000307

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