Being geek is “in” today but how do companies and marketers talk to these currently-hip-but-not-hipsters and become part of the pop culture landscape themselves? Representatives from the pillars of geekdom: anime, comics, videogames and films share how they use social marketing to reach and win over the smart and the skeptical and reap the benefits of nerd word of mouth.
Mommy, film critic, festival goer, music lover, executive producer for Christ Complex. Find me at http://exm.nr/GVUJPf & insidepulse.com/zone/movies bio from Twitter
I watch movies. I am a Brian Trenchard-Smith aficionado. Currently contributing to @GandtheW @CultureMapATX, @HorrorsNotDead & @DailyGrindhouse. AKA @BTSdrunkie bio from Twitter
Associate online community manager at BioWare for Star Wars: The Old Republic. Former community manager at Zynga Austin and Capcom (jgonzo). bio from Twitter
Online Community Manager/Social Media Strategist for SEGA. Purveyor of all things awesome. bio from Twitter
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