Add an eventSpeaking to Geeks
A session at SXSW Interactive 2011
Being geek is “in” today but how do companies and marketers talk to these currently-hip-but-not-hipsters and become part of the pop culture landscape themselves? Representatives from the pillars of geekdom: anime, comics, videogames and films share how they use social marketing to reach and win over the smart and the skeptical and reap the benefits of nerd word of mouth.
LEVEL: Intermediate
About the speakers
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Mommy, film critic, festival goer, music lover, executive producer for Christ Complex. Find me at http://exm.nr/GVUJPf & insidepulse.com/zone/movies bio from Twitter
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I watch movies. I am a Brian Trenchard-Smith aficionado. Currently contributing to @GandtheW @CultureMapATX, @HorrorsNotDead & @DailyGrindhouse. AKA @BTSdrunkie bio from Twitter
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Associate online community manager at BioWare for Star Wars: The Old Republic. Former community manager at Zynga Austin and Capcom (jgonzo). bio from Twitter
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Online Community Manager/Social Media Strategist for SEGA. Purveyor of all things awesome. bio from Twitter
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12 attendees
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