Tuesday 15th March, 2011
3:45pm to 4:00pm
Video is a medium, not a product. It`s the next best thing to a human interaction, but commercially it`s better, because it scales communication over time and space. The story of online video is the story of the human need to connect and reconnect. It's the water cooler effect on the web, and people are more eager to relate over a video than a book. More so, online video comes at an entry point that's a fraction of broadcast and at a production quality that's equal to. This represents an opportunity for brands and individuals to develop and own new channels of communication that consider both purpose and utility. Most importantly, video inspires us to realize the limitless potential of the web to facilitate communication that's rich in emotion. This presentation will explore the art and science of developing video content that's exclusively considered for the web.
Yes, that is my real name. Digital video + YouTube strategist. Kingmaker. Advisor to @vidyard. I share dope videos. My goal in life is to not die. bio from Twitter
Sign in to add slides, notes or videos to this session