Unprecedented: Opportunities in Online Video

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

3:45pm to 4:00pm (CST)

Video is a medium, not a product. It`s the next best thing to a human interaction, but commercially it`s better, because it scales communication over time and space. The story of online video is the story of the human need to connect and reconnect. It's the water cooler effect on the web, and people are more eager to relate over a video than a book. More so, online video comes at an entry point that's a fraction of broadcast and at a production quality that's equal to. This represents an opportunity for brands and individuals to develop and own new channels of communication that consider both purpose and utility. Most importantly, video inspires us to realize the limitless potential of the web to facilitate communication that's rich in emotion. This presentation will explore the art and science of developing video content that's exclusively considered for the web.

LEVEL: Advanced

About the speaker

This person is speaking at this event.
Guy Gal

Yes, that is my real name. Digital video + YouTube strategist. Kingmaker. Advisor to @vidyard. I share dope videos. My goal in life is to not die. bio from Twitter

Next session in Ballroom E

4pm 6 Easy Ways to Produce Compelling Video (That You Hadn't Thought of Before) by Steve Garfield

10 attendees

  • cindy vermeulen
  • domobrien
  • guy gal
  • Jon Lim
  • Kantar Video
  • keithmcarthur
  • Lindsay Tanchuk
  • Malo Girod de l'Ain
  • Mike Bianchini
  • Patrick O'Keefe

8 trackers

  • Andrea Nordgren
  • Carson McDonald
  • Fleemp
  • Katie Felten
  • liangcw
  • Liang Shi
  • Lee Dale
  • Tyler Graf

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Time 3:45pm4:00pm CST

Date Tue 15th March 2011


Ballroom E, Austin Convention Center

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