Using Online Video to Build Your Company's Audience

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

4:15pm to 4:30pm (CST)

With over 24 hours of video being uploaded every minute on YouTube and over 56 hours of video being uploaded per minute to lifestreaming sites such as UStream and Justin.tv, companies are starting to use videoblogs as a way of directly reaching out to new and existing customers. This panel, full of experienced videobloggers and online video consultants, will walk through the steps of getting a company up and running in online video, including points such as: What equipment is needed, How “produced” does a company video need to be, How to get comfortable in front of the camera, What different formats are available, is streaming video more effective than a carefully produced video blog, How online video can work with assets such as an existing blog, and What is the ROI of online video for a company? The panel will also cover all of the different channels for online video that can be used by companies–from a Corporate Website to YouTube, Vimeo and lifestreaming services such as Qik and Justin.tv. By the end of this panel, companies will be able to apply what they have learned immediately and start their video blog that day. There will also be an online resource available with the panel presentation as well as articles, software and services that companies can use to make their online video presence the best it can be. The panel will also participate in a 15-minute audience Q&A session, which will allow people to address specific questions about getting started in online video.

LEVEL: Beginner

About the speaker

This person is speaking at this event.
Melissa Pierce

Pro Mess Anti Crap. Organizer of @pitchconf and @CWDevs, co-founder of @WhereWomenAre, producer of @LIPB and 100s of other less well known good ideas. bio from Twitter

Next session in Ballroom E

4:30pm How to Influence an Online Revolution by Amanda Coolong

8 attendees

  • Amy Hayes
  • Betsy Weber
  • Cristiano Dias
  • Katie Felten
  • Melissa Pierce
  • Georgetta Nicol
  • Patrick O'Keefe
  • Zach Pousman

9 trackers

  • David Damore
  • Andrea Genevieve
  • Andrea Nordgren
  • Anna Manasova
  • domobrien
  • PF Samuelson
  • Jenn Howard
  • Patricia Marinho
  • Tyler Graf

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Time 4:15pm4:30pm CST

Date Tue 15th March 2011


Ballroom E, Austin Convention Center

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