Business of Monetization of Online Video

A session at SXSW Interactive 2011

  • Brad Murphy

Tuesday 15th March, 2011

5:00pm to 5:15pm (CST)

It's true, you can make money with Online Video! Learn the secrets of internet television company Revision3, and how its chief revenue officer Brad Murphy built the company's unique monetization model. Learn the details of how he convinced more than 100 advertisers, including Ford, Netflix, GoDaddy, and HP to support Revision3's shows, along with tips and tricks to help you build an effective sponsorship program. Revision3 produces and distributes 25 shows delivering 42 million monthly views and an extremely loyal and engaged audience. With 99% unaided recall for 1+ sponsor and 55% of Revision3 viewers having purchased a product or service, Revision3 has found a way to profitability by effectively bringing sponsors into content.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Brad Murphy

Next session in Ballroom E

5:15pm In Web Video, Can Quality and Scale Coexist? by Jason Liebman

6 attendees

  • Cristiano Dias
  • erwin blom
  • Michiel Frackers
  • Katie Felten
  • Kyle Wiens
  • Patrick O'Keefe

6 trackers

  • Andrea Nordgren
  • Carson McDonald
  • Fleemp
  • PF Samuelson
  • liangcw
  • Patricia Marinho

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Time 5:00pm5:15pm CST

Date Tue 15th March 2011


Ballroom E, Austin Convention Center

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