Tuesday 15th March, 2011
11:00am to 12:00pm
What should brands do when their reputations are taking a beating in front of millions of eyes on the world's largest social network?
If they're smart, they won't go the way of Nestle, which chose sarcasm and silence on its Facebook Wall in confronting an attack from Greenpeace earlier this year.
Instead, brands will follow the lead of companies like Capri Sun, which responded to a major customer complaint by regularly sharing the facts and then truly listening to their fans, ultimately averting a crisis.
From discussions on striking the right tone, moderating fan comments, and planning content, our panelists will share stories and best practices that demonstrate how brand marketers can answer and engage their Facebook critics.
Accredited Business Communicator. Public Relations Mgr. Digital Marketer. Social Media Strategist. Mom. Wife. LSU Tiger. Dell employee. Contributor @DellChannel bio from Twitter
Working at the intersection of Social + #CustServ for @SocialDynamx. Social Media Breakfast founder. Christian, husband, dad, Red Sox fan. Based in Austin, TX. bio from Twitter
Intel Social Media Strategist |Trendsetter|Speaker|Connector|Bookworm|Passionate Marketer|Proud Mom|Social Coco Chanel and yes, I tweet w/European accent bio from Twitter
Sign in to add slides, notes or videos to this session