Rebranding: Tales of a New Identity

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

5:00pm to 6:00pm (CST)

Strength of brand is potentially just as powerful as the product itself. In this discussion, we'll talk about the ups and downs to refreshing a major brand and share opinions on when and why it's appropriate to create a new identity.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Maureen Sullivan
This person is speaking at this event.
Christian Dwyer

13 attendees

  • Andrea Genevieve
  • Arjun Kurpad
  • Bucky Flowers
  • Christian Dwyer
  • Cristiano Dias
  • Mr. Addenbrooke
  • Lars Holst Lyberg
  • Koen Verhagen
  • Georgetta Nicol
  • Mike Montgomery
  • Patricia Marinho
  • Maureen
  • Tyler Bell

7 trackers

  • Andrea Nordgren
  • Dan Derozier
  • Dawn Nicole Baldwin
  • Jenn Howard
  • Liang Shi
  • Online Prism
  • Josh Babetski

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Time 5:00pm6:00pm CST

Date Tue 15th March 2011


Salon E, Hilton Austin Downtown

Session type

Core Conversation

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