Right Brain to Left: Art of Persuasive Presentations

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

5:00pm to 6:00pm (CST)

Why do so many creative professionals in the interactive design and agency business struggle to sell their concepts, executions and creative work to the business decision makers. What are the potential issues of communicating concepts containing emotion and aesthetic content to analytical thinkers. How are some creative professionals able to sell just about anything to their clients. John Harne is the Executive Creative Director for Definition6. With over 20 years of interactive experience he began his career as an artist and animator and has successfully lead several of the largest interactive agencies since 1998. His team recently won Adage Small Agency Campaign of the Year with the viral“Coke Happiness Machine”. His experience with leading creative presentations for a wide variety of media spans identity projects like the WebMD identity to 50 million dollar accounts like Virgin and TheHomeDepot to film projects for TLC and Matchbox20. Just last week he showed a major hotel how his team would transform their brand through creative consumer insights. He credits the win to building part of the concept in an iPad application and handing it to the clients during his pitch. In this presentation he will give concrete and examples of how to pitch ideas to boards to games to campaigns and how to ask for the business. Learn some valuable techniques to understand the prospective client, how to read the room and how important story-telling is in the process of creative presentation.

LEVEL: Advanced

About the speaker

This person is speaking at this event.
John Harne

Exec Creative Dir@Definition6, Brand Strategist, Parent, Fine Artist, Writer, Pet owner, Cyclist, Golfer, Tennis (lawn+table), Endura sport with Lust 4 Life. bio from Twitter

25 attendees

  • Joey deVilla
  • Aimee Woodall
  • Andrea Genevieve
  • Andrew Weber
  • Claudia Obata
  • Sandeep Parikh
  • Cristiano Dias
  • Dawn Marie B
  • jerome courtial
  • Mr. Addenbrooke
  • John Harne
  • Loulia Miller
  • Luciana Misura
  • Malo Girod de l'Ain
  • Michiel Berger
  • Georgetta Nicol
  • Chris O'Connor
  • Patricia Marinho
  • Rachel R
  • Rachel Mercer
  • Stephanie Fletcher
  • Elisabeth Hoelzl
  • Zach Pousman
  • TyKisha
  • vikramtank

20 trackers

  • Jessica Clark
  • Carrie Stalder
  • Phil Whitehouse
  • Keith Chu
  • Dan Derozier
  • Eamonn O'Brien-Strain
  • Eric Kramer
  • Caleb T.
  • Gail Doggett
  • PF Samuelson
  • kathybabb
  • Katie Felten
  • lovisa
  • Chris Carter
  • Online Prism
  • Pessimist
  • Tara
  • Simon Doggett
  • Sven Lauwers
  • tim deSilva

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Time 5:00pm6:00pm CST

Date Tue 15th March 2011

Session type

Core Conversation

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