Score! How Sporting Events Have Advanced Broadcast Technology

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

5:00pm to 6:00pm (CST)

Millions of people all over the world watched this year's World Cup matches. For the first time, people flocked not just to bars or living rooms, but their desktop.

Thanks to advances in broadcasting technology brought on in no small part by the sports broadcasting industry, viewers saw the action and could even begin to customize their viewing experience online in HD.
Level 3 provided end-to-end support to broadcasters around world to help enable that event delivery from signal capture to consumption.

What do events like this mean for the future of broadcasting? Have we reached a turning point for the mainstream adoption of live online events? What are technology partners and enablers like Level 3 doing to advance what's possible?

From the Super Bowl to the Tour de France to the World Cup, major sporting events have been the catalyst for significant developments in broadcast technology. And along the way, Level 3 Communications has worked with these broadcasters to push the envelope of what's possible - from uncompressed HD to 3D delivery to iPhone streaming.

Mark Taylor will discuss specific examples of how sports broadcasters and their technology partners have helped advance technology in broadcast delivery as well as the role Level 3 has played in the process each step of the way, working with broadcasters and content owners to push the boundaries of what's possible in event delivery.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Mark Taylor

Telco & Internet strategist. English expat in Colorado. Passionate new tech energy evangelist. bio from Twitter

2 attendees

  • Mark Taylor
  • TH Schee

2 trackers

  • James Box
  • Jay Patel

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Time 5:00pm6:00pm CST

Date Tue 15th March 2011


TX Ballroom 2-4, Hyatt Regency Austin

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