Selling Services or Products to Musicians

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

5:00pm to 6:00pm (CST)

Many web companies target the musician community for their first (and sometimes only) segment of users. Sometimes this works and the company is a success within the music space. Sometimes early traction with musicians is elusive and the company is forced to pivot to target a different customer base. This panel looks at why targeting musicians might be a good or bad idea, and how to be effective if you decide to do it. Panelists will include companies who have started and stayed within the music space as well as companies who have switched from music to another vertical. Some other important questions to consider: Should you think of selling to musicians more as consumers, prosumers, or small businesses? Is a one-time purchase, subscription, or advertising revenue model better when targeting musicians?

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Noah Dinkin

i'm Noah. co-founder and president of FanBridge. one of these days I'll get a segway. bio from Twitter

7 attendees

  • Andy Hume
  • Antonio Lulic
  • Noah Dinkin
  • Katie Felten
  • the daniel
  • Tony Amoyal
  • Bora Celik

2 trackers

  • Carrie Stalder
  • Darby Frey

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Time 5:00pm6:00pm CST

Date Tue 15th March 2011


Salon A, Hilton Austin Downtown

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