In Web Video, Can Quality and Scale Coexist?

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

5:15pm to 5:30pm (CST)

Web video isn’t a fading fad; consumers are watching and searching for more media online than ever before. Only five years in, YouTube is the second largest search engine and 4th most visited site overall. As YouTube and other online video destinations become resources for finding information, web video creation needs to dramatically scale at the same time to produce reliable, quality content.

In the past, web video has largely been limited to production quality or user-generated content, resulting in expensive or low-quality content. Now there’s a new breed of content creators trying to address consumer demand by scaling content creation with search-driven content production.

Scaling content creation doesn’t need to mean a mediocre product or big budgets. This session will show you how content creators can use new technologies and processes to make sure that quantity doesn't overrides quality in web video.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Jason Liebman

CEO and Co-founder of Howcast Media, Inc. (@howcast), Co-founder of Movements.org @aym) bio from Twitter

Next session in Ballroom E

5:30pm What We Really Want In Web TV by Jim Funk

4 attendees

  • blanu
  • Cristiano Dias
  • Jason Liebman
  • Patrick O'Keefe

6 trackers

  • Andrea Nordgren
  • Keith Chu
  • Fleemp
  • liangcw
  • lovisa
  • Tyler Graf

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Time 5:15pm5:30pm CST

Date Tue 15th March 2011


Ballroom E, Austin Convention Center

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