Video's Second Coming: Making It Social

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

5:45pm to 6:00pm (CST)

Well over 90% of people who shoot video with a camcorder, point & shoot, or mobile device do nothing with it. This video, orphaned and sad, longs to be shared and loved. Today video on the web is still largely stuck in a non-interactive, non-social networked, broadcast-like "I post footage and you can view it" world. Basic commenting, metadata, and tagging of entire video clips provide rudimentary social capabilities, but new enabling technologies are required to make video truly a shared experience.

As the cost, scale, and responsiveness of cloud computing converges with maturing social networks, the underpinnings are now in place to develop the kinds of systems required to make working with video fast, widely accessible, and collaborative. Letting users share not only movies, but the source files as well, co-editing across two or more creators, remixing of trusted associates already published content, automated frame-accurate (rather than entire movie) tagging, and auto-creation of context-specific metadata are just some of the possibilities these new systems could enable.

This session will explore the current state of online video in the realm of social networking; why so few ever take their video off the device on which it was shot; the benefits of further enhancing shared experiences with video; and the tools, technologies, and behaviors required to allow video to be a standard communication tool in social media.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
David Slater

9 attendees

  • patrickweir
  • Cristiano Dias
  • cindy vermeulen
  • domobrien
  • Michiel Frackers
  • Katie Felten
  • Meg Guegan
  • Patrick O'Keefe
  • David Slater

9 trackers

  • Andrea Nordgren
  • Christine Yang
  • Daniel Joseph Byrd
  • Orson Ka'ili
  • liangcw
  • Liang Shi
  • Patricia Marinho
  • Tan Lam
  • TechSmith

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Time 5:45pm6:00pm CST

Date Tue 15th March 2011


Ballroom E, Austin Convention Center

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